Camera Vocab
Camera moves along its vertical axis (up to down
or down to up).
What is Tilt?
A cut that appears to be an interruption of a single shot.
What is Jump Cuts?
What does DSLR stand for
Digital single-lens reflex camera
Term called when you violate copyrights
What is Copyright Infringement?
A brand will try to convince the consumer that everyone already has the product and that they are missing out.
What is bandwagon marketing?
When the camera pivots along a horizontal axis.
What is a Panning Shot?
When an on-screen image slowly fades away and the screen itself is entirely black
What is a Fade?
Aperture, shutter speed, and ISO...
What are Exposure Triangle?
How long does copyright last?
Copyright protection starts from the moment of creation of the work and continues until 70 years after the death of the author or artist.
How elements are arranged and the space they take up in advertising
What is Composition?
This is the most standard and regularly used shot. It gives the audience a general look at what is going on while still letting them know what the focus or subject of the shot is.
What is Medium Shot?
Similar to fade in that the image slowly begins to fade out, but instead of fading all the way to black, it is replaced by another image that is slowly fading in.
What is a Dissolve?
To get shallow depth of field
What is a wide aperture?
Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression.
What is Copyright Concept?
Name three traits mentioned about composition.
Focal point, balance, and structure
A single uninterrupted piece of film.
What is a Camera Shot?
Create and build suspense.
When a shot lasts longer than twenty to thirty seconds in contemporary films, it becomes noticeable to the audience and is normally reserved for creating a particular mood or tone. (2 Answers )
What is Shorter Takes & Longer Takes?
Increases the image's sensitivity to light
What is higher ISO setting?
What are 5 types of media protected by copyrights?
poetry, novels, movies, songs, computer software, and architecture.
Define Z path & F Path
Z path which is where your eyes go in a zig zag pattern from left to right. F path is where you read something like you would read a book. You go from the left to right down and repeat.
The camera is below the subject facing up.
The camera is above the subject facing down.
Camera leans on one side.
What is Low Angle?
What is High Angle?
What is Dutch Angle?
Designed to give the viewer important information about what happened in the past.
Take audiences ahead of the story’s present time.
What is Flashback and Flash-forward?
The LCD monitor on camera has three functions, what are they?
1. Review photos/videos
2. Display menu settings
3. Live viewfinder
Give me an example of fair use
What is "A student is doing a multimedia report and wants to use a small portion of of Kennedy's "We Shall Go to the Moon" speech. He presents the report to his class and then posts it on the school's local area network. This is fair use.
Explain the use of unfinished ads
This strategy is used most often in ads where a brand might say their product or service is more superior than the competitors, but they don't actually explain why or how in specifics.