The Canadian responsible for introducing the first strategic public relations campaign.
Who is Clifford Sifton?
100
The difference between asymmetrical and symmetrical communication.
What is equilibrium between the needs and objectives of the organization and its publics?
100
These audiences receive a specifically targeted message that is tailored to their interests.
What is a Target Public?
100
This is a set of interacting units that endures through time within an established boundary.
What is a System?
100
This position in an organization rarely has a seat at the management table and does not have a voice in the strategy of the organization.
What is a communication technician?
200
Who is the first Canadian public relations practitioner (although he probably didn't use that term to describe his job).
Who is John Donaldson
200
A one-way model of communication not concerned with truthfulness or the needs of publics.
What is press agenty?
200
This system is used to organize the books in the MSVU library collection.
What is the Library of Congress system?
200
These have impermeable boundaries, so they cannot exchange matter, energy, or information with their environments.
What is a Closed System?
200
This model of communication favors the public and organization equally.
What is a symmetrical model of communication?
300
This landmark document written in 1905 set the scene for modern public relations ethics.
What is Ivy Lee's Declaration of Principles
300
The preferred model of public relations practice in contemporary PR.
What is two-way symmetrical communication.
300
This is a four-step public relations process.
What is the RACE process?
300
This is the specialized part of public relations in private non-profit organizations that builds and maintains relationships with donors and members for the purposes of securing financial and volunteer support.
What is Development?
400
This person made a significant impact on the more to professionalize public relations. He called for university-level education and a code of ethics.
Who is Edward Bernays?
400
From the perspective of the machine metaphor, organizations are most concerned with this.
What is Efficiency?
400
The key decision-making group within the organization, responsible for leadership and strategy.
What is the dominant coalition?
400
From the perspective of system's theory, organizations are most concerned with this.
What is survival?
500
What is the most significant difference between the histories of PR in Canada and the United States?
What is public policy and immigration versus corporate origins of PR?
500
This function is often confused with public relations.
What is Marketing?
500
This is the specialized part of public relations that builds and maintains relations with government primarily for the purpose of influencing legislation and regulation.