Who's Who
Milestone Moments
Good Neighbor
Transformation
Potpourri
100

Adlai H Rust retires after 48 years and the company is then led by this person.

Who is Ed Rust Sr?

100

State Farm introduced this product to customers in 1956 to better insure against unexpected losses.

What is Homeowner's Insurance?

100

GJ Mecherle founded SF specifically to provide farmers with fair and honest policies for this type of insurance.

What is Auto?

100

Two-part phrase describing State Farm's approach to prioritizing policyholders today while building capabilities for tomorrow.

What is Customer First, Future Ready?

100

In 1922, besides having no lien on their car, customers had to meet this one other requirement to qualify for a State Farm auto policy. 


What is being a farmer?

200

These two NFL MVP quarterbacks have appeared in multiple commercials alongside Jake.

Who are Patrick Mahomes & Aaron Rodgers?

200

In 1980 State Farm partnered with IBM to modernize State Farm agents with a new computer system called this.


What is ECHO?

200

This hugely popular discount with young drivers was first introduced in 1962.


What is Good Student Discount?

200

This concept reflects State Farm's effort to blend people with modern technology in every customer interaction - think "talking to a neighbor," just with a few more pixels.

What is human plus digital?

200

In 2010, State Farm agents were first allowed to create this specific type of online presence, one year after the company itself did.

What is have a Facebook Page?

300

In 2015, after leading State Farm for 30 years, this person was selected to succeed Ed Rust Jr when he announced his retirement as CEO.

Who is: Michael Tipsord

300

Although the board later set Founders Day to GJ's birthday, State Farm's actual founding occurred on this date in 1922, just one day later.


What is June 8th, 1922?

300

In early 1930s as a response to the Great Depression and the need for employee well-being this specific entity was formed by hiring a doctor and two nurses.


What is The Medical Department?

300

This State Farm initiative emphasizes a customer-first mindset as the company evolves into a future-ready version of its core identity.

What is Next-Gen Good Neighbor?

300

In 1979, the Fire Company's brand identity shifted from this to a 1935 Mack Fire pumping engine.


What is the traditional fire hat logo?

400

The spelling of the founder of State Farm Mutual Automobile Ins Company's last name.

What is: MECHERLE

400

As Wall Street came tumbling down, State Farm Mutual built its first Corporate HQ when it completed the first 8 floors of the Home Office in this year.

What is 1929?


400

Launched in 1963, the first philanthropic initiative was specifically aimed at the education of State Farm employees’ children. 


What is the State Farm College Scholarship Program?

400

This State Farm environment tests ways to streamline P&C Underwriting by reducing pain points like siloed work, excessive handoffs, and high contact volume. 

What is NewCo?

400

In the early 1980s, State Farm began using this iconic tin pot hat-wearing American folk hero in a health promotion campaign.


Who is Johnny Appleseed?

500

State Farm's first marketing sponsorship featured this Hall of Fame broadcaster whose nickname referenced both his hair color and last name.

Who is Red Barber (The Ol' Redhead)?

500

The two costliest hurricane catastrophes to hit the Gulf Coast in 2005. 

What are Katrina & Rita?

500

State Farm was a founding member of this organization that is dedicated to auto safety in 1959.


What is IIHS (Insurance Institute of Highway Safety)?

500

This AI-driven State Farm platform will serve as a one-stop shop for agents to self-serve and connect with operations. 

What is Navi?

500

Announced in 1945 to boost Life insurance sales, this agency campaign set an ambitious target that wasn't achieved until 1956 - two years later than its name suggested.


What is A Billion or More in '54?

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