Color
Name three cool colors on the color wheel.
Blues, greens, purples.
What colors does RGB represent?
Red, Green, Blue.
What is hue?
Another word for color.
What is typography?
The style or appearance of text. The art of working with text.
Name four warm colors on the color wheel.
Reds, oranges, yellows, and pinks.
What colors does CMYK represent?
Cyan, Magenta, Yellow, Black.
What is saturation?
The intensity of the color, either subtle or brighter.
What is kerning?
The space between letters.
What is a palette?
A range of colors that work well together and are pleasing to look at.
What makes colors complementary? Give an example.
They are on opposite sides of the color wheel. Example: purple and yellow.
What message are you sending if you use bright colors in your design?
The design is fun and modern.
Explain the difference between serif and sans serif.
Serif fonts have small lines and hooks at the end of the strokes. Sans means, "without". A sans serif font has no serifs.
What makes a palette monochromatic?
The palette uses one single color.
What makes colors analogous?
Three colors which are side by side on the color wheel.
What message are you sending if you use desaturated colors in your design?
It is a formal business design.
What is hierarchy?
It shows the reader where to begin and where to go next. Make the most important sections stand out.
Explain what the color orange represents.
Optimism, enthusiasm, freedom, youthfulness, trendy, emotion, pleasure, warmth.
What makes colors triadic? Give an example.
The colors are equally spaced around the color wheel. Example: red, orange, and blue.
Where can you find inspiration for a color palette?
Advertising, works of art, web resources, etc.
What are display fonts? What projects do display fonts work best for?
Examples: script, blackletter, all-caps, and fancy fonts. Display fonts are decorative and are best used for small amounts of text.