What is Marketing
Functions of Marketing
Functions of Marketing 2
100
The kinds of things you can touch or hold in your hand.
What are goods.
100
Communicating with potential customers to inform, persuade, or remind them about a business’s products.
What is promotion.
100
Deciding how much to charge for goods and services in order to maximize profits.
What is pricing.
200

Tasks performed for a customer.

What are services.

200
Getting the money that is necessary to pay for the operation of a business.
What is financing.
200
Deciding where and to whom products need to be sold in order to reach the final user.
What is distribution.
300
Goods and services, both of which include monetary value.
What are products.
300

Providing a customer with the goods and services they want.

What is selling.

300

Offering credit to customers.

What is financing.

400

The process of developing, promoting, and distributing products to satisfy customers’ needs and wants.

What is marketing.

400
Getting the necessary information to make sound business decisions.
What is marketing-information management.
400
Showing that the company is socially responsible.
What is promotion.
500

Takes place every time something is sold in the marketplace.

What is an exchange.

500
Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.
What is product/service management.
500

Involves the systems that track products so that they can be located at any time.

What is distribution.

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