Functions Of Marketing
What is Selling?
Provide customers with Goods and Services they want.
What are Tangible
TANGIBLE are goods that can be touched
How Is Selling And Pricing Different?
Selling can take place in the retail market to you the customer and business to business and Pricing decide how much to charge for goods and services in order to maximize profits.
What are the 4 P's of marketing?
Product, price, place, promotion
Define Time
Having the product available at a certain time of the year or a convenient time of day.
Ex:Christmas or Valentines
What can decide how much to charge for goods and service?
Pricing
What are products that cannot be Touched?
Intangible
Advertising would fall under which of the four P's?
Promotion
What Deals With Making Or Producing Things?
Form Utility
What is Marketing?
The process of developing, promoting,
and distributing products to satisfy customers’
needs and wants
Which of the 4 P's does distribution fall under?
Place
What is Place Utility?
Having a product where customers can buy it
What is Product / Service Management
Obtaining, developing, maintaining, or improving a product or a product mix in response to market opportunities.
In which of the 4 P's do you consider the life cycle?
Product
What are examples of Possession?
Credit Cards
Checks
Installment Plan Layaway
What is Marketing Information Management
The process of getting the marketing information needed to make sound business decisions.
What are examples of Information
Examples of sources of information:Sales Associates Packaging,Tags and Label,Advertising,Owner’s Manuals,Internet Sites,Telephone Customer Service