Marketing Basics
The process of creating, communicating, delivering, and exchanging goods and services that hold value for consumers.
What is marketing?
This distribution channel shows products moving from manufacturers to retailers.
What is a direct marketing channel?
Retail operations owned privately, not by the government.
What is a private enterprise system?
Marketing strategies help identify this group.
What is the target market?
Podcasts and videos are part of this marketing.
What is content marketing?
This type of store uses central management and standardized practices.
What is a chain store?
These professionals gather information and sell merchandise.
Who are wholesalers?
Same product, different locations, individually owned.
What are franchise chains?
This marketing strategy includes the utilization of content writing, infographics, podcasts, and video marketing.
What is content marketing?
Improves website visibility on search engines.
What is SEO?
This role produces goods and differs from intermediaries.
What is a manufacturer?
This channel type includes online marketplaces.
What are indirect marketing channels?
People who sell products directly to customers in stores.
Who are retailers?
Targets previous website visitors who didn't buy.
What is retargeting?
Buying and selling over the internet.
What is e-commerce?
These can sometimes be called suppliers or distributors.
What is a wholesaler?
The path a product takes from production to consumption.
What is a distribution channel?
Retailing that includes food trucks.
What is van retailing?
The use of content for the goal of drawing public attention to a product to sell the product to the target audience.
What is advertising?
One of the fastest growing and most influential marketing strategies.
What is Social Media Marketing?
These sell groceries, convenience products and household goods.
What are supermarkets?
A role of the wholesaler that consists of conducting market research.
What is gathering information?
Salesperson travels door to door selling products.
What is door-to-door retailing?
These ensure consistent customer experiences.
What are standardized business practices?
Supports and educates customers after purchase.
What are consumer offerings?