Marketing Moves
This type of marketing involves partnering with individuals who have a strong online presence to promote products.
What is influencer marketing?
This is any need or want-satisfying good or service from a company.
What is a product?
This component of the marketing mix focuses on how and where a product is made available to consumers.
What is place?
This component of the marketing mix determines how much customers pay for a product.
What is price?
This is a marketing tool used to communicate the value of an offering to a consumer and to influence the consumer to purchase the product.
What is promotion?
The practice of using social platforms like Facebook and Instagram to promote products or brands.
What is social media marketing?
These types of products are nearly identical in quality and features, making branding the main factor in consumer choice.
What is a parity product?
A distribution strategy where a product is available in only a few select locations.
What is exclusive coverage?
The pricing technique where companies group multiple products together at a discounted rate.
What is bundle pricing?
This type of promotion involves face-to-face interaction between a salesperson and a potential customer.
What is personal selling?
In this type of marketing, individuals promote a company’s product and earn a commission on sales.
What is affiliate marketing?
These products are not actively searched for by consumers until they need them.
What are unsought products?
This distribution strategy involves selling a product through a limited number of retailers.
What is selective coverage?
This pricing strategy sets prices ending in .99 or .95 to make a product seem cheaper or ending in whole numbers to convey quality.
What is odd-even pricing?
This promotional method reaches a large audience through channels like TV, radio, and social media.
What is mass selling?
This is a paid form of promotion that businesses use to increase awareness of their products.
What is advertising?
Grocery stores and gas stations sell these types of products.
What are convenience products?
This distribution strategy makes products available in as many locations as possible.
What is intensive coverage?
This is the measure of a company’s revenue after subtracting all associated costs.
What is profit margin?
This type of mass selling appears in newspapers, magazines, TV, and websites.
What is advertising?
These are web pages designed specifically to direct visitors to take a particular action, such as signing up, making a purchase, or filling out a form.
What are landing pages?
These types of products are not regularly purchased. An example might be a wedding dress.
What is a specialty product?
These types of products commonly use exclusive coverage to maintain a high-end reputation.
What are luxury products?
This is the point where total revenue equals total costs, meaning a business is not making a profit or a loss.
What is the breakeven point?
This marketing tool offers a discount or deal on a product or service, often provided in printed or digital form.
What is a coupon?