1
The only element in the marketing mix that produces revenue.
In a marketing communications mix, ________ refers to any short-term incentives to encourage the purchase of a product or service.
What is sales promotion?
________ involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy a company's objectives.
What is business analysis?
A ________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service.
What is brand?
Seasonal products target their consumers primarily through ________ segmentation.
What is occasional?
This has replaced the promotional mix
What is marketing trifecta?
A product mix is also known as a product ________.
What is portfolio?
What sets the upper limit for a product's pricing?
What is consumer perceptions of value?
Upscale products will probably have what type of positioning strategy?
What is "more for more"?
Which of the following steps of the new product development process would most likely use an R-W-W (real, win, worth doing) framework?
What is idea screening?
Group of products that are closely related because they function in a similar manner, and are sold to the same customer groups.
What is product line?
Under ________, the market consists of many buyers and sellers trading over a range of prices rather than a single market price.
What is monopolistic competition?
Last stage of the Inbound Marketing Methodology?
What is Delight?
Under PLC concept of style, fashion, and fad? Which one last the longest?
What is style?
The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________
What is micromarketing?
How many requirements for effective segmentation?
What is 5?
Defined as the number of versions offered of each product in the line.
What is product line depth?
3 types of services marketing
What are: internal marketing, external marketing, and interactive marketing?
Under the VISION content strategy, what does the "O" stand for?
What is "out of the ordinary"?
This type of pricing adjusts based on differences in customers, products or locations
What is segmented pricing?
5 stages of the product life-cycle (in order)
What are: product development. introduction, growth, maturity, and decline?
4 major segmentation variables
What are: geographic, demographic, psychographic, and behavioral?
Third stage of the customer journey map under engaging with consumers
What is reputation/research?
4 stages to cost-based pricing (in order)
What are: design a good product, determine product costs, set price based on cost, convince buyers product's value?
The 4 types of consumer products
What are: convenience, shopping, specialty, and unsought?