Alpha
Beta
Charlie
Delta
Echo
100
Live Streaming, Radio, Movies, Netflix, Youtube, & Television are examples of what type of media?
Broadcasting
100
Magazines, Newspapers, & Books are examples of what type of media?
Publishing
100
Games, Social Media, Blogs, Websites are examples of what type of media?
Internet
100
The purpose of media is to __________, Inform, Entertain.
Persuade
100
Media Literacy is the ability to (_____) (______) about the media sources people interact with daily.
think critically
200
Celebrity Endorsements use a famous person/character to (______) for the product.
vouch
200
Critical thinking involves (_____) and evaluating the purpose and audience of media works.
analyzing
200
False Advertising is when the commercial makes (_____) or unproven claims about the product.
false
200
Giveaways & Contests involve (_____) a prize as an incentive to purchase the product.
offering
200
Exclusivity involves (_____) the viewer a chance to purchase the product that is not widely available.
offering
300
Repetition is when the commercial (_____) slogans or statements that remain in the viewer’s mind.
repeats
300
Transfer is when commercials (_____) to take your feelings about a topic Transfer and associate them with the product being sold.
attempt
300
Bandwagon tells the viewer that (_____) (_____) is using this product so they should too.
everyone else
300
Peer Pressure puts (_____) on the viewer to try something or they will miss out.
pressure
300
Loaded Words is the (_____) use of words to convey emotion.
purposeful
400
Appeal to Logic is when the commercial tries to use (_____) to convince the viewer.
reason
400
Testimonial is when someone gives their (_____) review of the product.
honest
400
Appeal to Ethics is when the commercial (_____) to the ethics of the viewer and tries to convince them in the legitimacy of the claims.
appeals
400
Appeal to Emotions is when the commercial (_____) to the emotions of the viewer.
appeals
400
What technique is this ad using?
Appeal to Emotion (Pathos)
500
What is another word for "Appeal to Logic"?
Logos
500
It involves where a video takes place
setting
500
What is another word for "Appeal to Ethics"?
Ethos
500
What ad technique is this ad using?
Appeal to Logic (Logos)
500
What is another word for "Appeal to Emotion"?
Pathos