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A combination of products, services, information, or experiential product components, is known as a company's market _______.
What is offering?
A guide to provide all the publics of a company with a shared sense of purpose, direction, and opportunity, allowing all to work independently, yet collectively, toward the organization’s goals.
What is (corporate) mission statement?
The ________ environment consists of factors that affect consumer purchasing power and spending patterns.
What is economic?
Research gathered in people's natural habitat (where people live and work)
What is Ethnographic research?
Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours.
What is social class?
Consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
What is Marketing information system (MIS)?
When we screen out information coming at us
What is selective attention?
The collection of businesses and products that make up a company
What is business portfolio?
The discounted life time value of all the company's current and potential customers
What is Customer Equity?
In a SWOT analysis, which of the following refers to factors in the external environment?
What are opportunities and threats?
Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
What are financial intermediaries?
Maslow's need that includes hunger, thirst, shelter, warmth
What is physiological needs?
The difference between the benefits that the customer gains from owning and/or using a product and the costs of obtaining the product.
What is Customer Value?
In the BCG this category of SBU that often require heavy investments to finance their rapid growth.
What are stars?
When the researcher selects the easiest population members from which to obtain.
What is Convenience sample?
4 strategies in the Product/Market Expansion Grid
What are: Market penetration, product development, market development, and diversification?
How many publics are listed in the textbook?
What is 7?
Research used when marketers they want to determine if a change in one thing is responsible for a change in something else.
What is causal?
Last stage of the Buyer Decision Process
What is postpurchase behavior?
When sellers are too preoccupied with their own products and lose sight of the underlying needs of their consumers
What is marketing myopia?
Final step of the marketing research process?
What is interpreting and reporting the findings?
What is construct a marketing program that delivers superior value?
The 4 characteristics under psychological factors of consumer behavior.
What are: motivation, perception, learning, beliefs & attitudes?
List the 6 forces in a company's macroenvironment
What are: demographic, economic, natural, technological, political, and cultural?
Customer-centered framework of the 4 A's
What is Acceptability, Affordability, Accessibility, and Awareness?