Real Estate
what is a realtor/how does someone become one?
a person who takes the real estate license exam to get their realtor license, then they help people buy/sell homes
What type of software is our platform?
what is a cold call?
calling someone who's never heard of you/our company before to sell our product to them (and by selling we mean getting to know them, finding their pain points, and trying to schedule a demo with them)
"I already have a software/CRM"
"Understood, is that provided by your brokerage? Do you have any trouble with it? Or anything you wish was better?"
what are the two different types of realtors?
buyer agents and seller agents (some realtors do both)
What's the main feature of our platform?
CRM (customer relationship managament)
what is the intro to our cold call script?
Two Versions (both are acceptable):
"Hey is this John? __ Hey John, my name is David, and, are you willing to give me a chance at like a quick 30 second cold call?"
"Hi is this __? How are you? My name is __, I'll be honest, this is a bit of a cold call, but do you have a few seconds for a quick chat?"
"I'm too Busy"
“I hear you, that’s the point of our product though is to save you time so you won’t be as busy, our AI does all the heavy lifting so you can just focus on relationships with your clients"
what is MLS?
Multi-listing Service, stores all property data and is a software that realtors use to have the most up to date info for their clients
What does our platform help realtors with? (name at least 3 things)
CRM: Manage contacts, leads, and clients
Content Studio: Generate social media posts and email campaigns
Reminders: Set tasks, create calendar events, make things don't slip through the cracks, etc.
AI Assistant: automates call summaries, proactive reminders and actually can do tasks like a personal assistant
(bonus: Market Map, 3rd party integrations with gmail and google drive, and mobile app for on the go accessability)
What is the best mentality to have in sales/while calling?
there's no failing as long as you make the call, stay positive, consistent, and resilient, demos will come after a bit of practice, and don't forget to have a kind tone!
"Send me info via email"
"Happy to but when’s the last time you read and responded to a sales email? The demo is actually quicker and tailored for you. Do you have time next Thursday at 3 PM CST?"
what is a CMA report?
Comparitive Market Analysis (compares other similar properties to determine the price/value of the home)
name at least 3 large brokerages
Keller Williams, Compass, eXp Realty, RE/MAX, Century 21, Coldwell Banker, Berkishire Hathaway
what is mirroring?
matching the energy/pace of the prospect, if they're talkig slow you also talk slow, if they talk fast you talk fast
"It's not really for me"
"Totally understand (you already have something in place), do you know any other realtors with the issues/pain points/ that we talked about today? A referral would be greatly appreciated."
Name the 6 stages of a transaction for both buyer agents and seller agents
Buyer: Meet Buyer, Pre-Approval, House Tours, Offer, Inspection, and Close
Seller: Win Listing, CMA Report, Market/Show off, Offers, Contract, and close
what AI model(s) does our AI chatbot use? what AI model/service do we use to help program GoMyAgent?
Gemini is the main one (because we are using the googlecloud platform)
Claude for coding our platform/app
what are the 4 stages of a cold call?
intro yourself, find pain, qualify, book the demo
"Understood so that means you're happy about the platform you're using and you woulnd't change anything about it to make it better?"