Vocabulary
Give definitions of the following concepts:
1) Search Engine Optimization (SEO)
2) Market penetration
1) a systematic process of ensuring that your firm comes up at or near the top of lists of typical search phrases related to your business
2) company growth by increasing sales of current products to current market segments without changing the product
1) We tried _____(open) the window, but it was so hot outside it didn't help.
2) He tried _____(get) a job in a newspaper firm but they wouldn't hire him.
1) opening
2) to get
Which of these names is not a Russian company in digital marketing:
1) NinjaPromo;
2) zazzy;
3) FIGURA
4) Your Advisor
5) DIGITALIZM?
Your Advisor))
What is digital marketing?
The use of all digital media, including the internet and mobile and interactive channels, to develop communcation and exchanges with customers.
What is margin call?
Give definitions of the following concepts:
1) visibility
2) prospects
1) the fact of attracting attention or being easy to see
2) potential customers for the company
The following verbs: avoid, enjoy, stop, suggest, miss are followed by
gerunds
Name 10 types of marketing. Time's up!
For example:
Website Marketing, SEO, Content Marketing, PPC advertising, Product Marketing, Social Media Marketing, Email Marketing, Video Marketing, Affiliate marketing
Which media platform has the most engaged audience?
YouTube has the most engaged audience.
YouTube drives a lot more traffic than any other social media platform. With that being said, most people do not even realize it is a social media platform.
What genre is the movie?
Thriller/Documentary
1) product differentiation
2) wholesaler
1) a positioning strategy that some firms use to distinguish their products from those of competitors
2 )a marketing intermediary that sells to other organizations
The whole project seems _____(be) a disaster - we’ve lost about $10,000 so far.
We will need ____ (make sure) there is no conflict of interest.
I wouldn’t fancy ____(get) more responsibility and no extra money.
1) to be
2) to make sure
3) getting
Rank the companies in descending order of the General Data Protection Regulatio penalty in 2023:
Meta, TikTok, Amazon
1. Meta - 1.2 billion
2. Amazon - €746 million
3. TikTok - €345 million
True or False?
1) The name of Twitter was initially supposed to be Twttr, and the colors were green instead of blue.
2)Less than 35% of companies use social media.
1) True! Before Twitter launched in 2006, the founders rebranded a few months before the initial launch. The name was initially supposed to be Twttr, and the colors were green instead of blue.
2) True! Only 26% of companies use social media.
What was the company director's problem at the time of all the events?
He needed to put his dog to sleep, he was sad about it.
2) sales representative
3) ROI (Return on Investment)
2) someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
3) net profit after taxes divided by total assets
surprize!
Your team had a lot of luck with the +400 point selection!
What type of marketing was not mentioned in the video from last Friday's class:
Website Marketing, SEO, Content Marketing, PPC advertising, Product Marketing, Social Media Marketing, Email Marketing, Video Marketing, Affiliate marketing.
Product Marketing.
It is the process of facilitating a product's journey to market.
According to Kissmetrics, 89% of survey participants trust recommendations from friends and family more than advertising.
What type of marketing can use this fact? How to use it?
Referral marketing or word-of-mouth recommendations.
Implement loyalty programs and refer-a-friend promotions. Share a portion of your revenue with your current loyal customers for recommending you to their friends. It's unbelievable, but it works.
What's the movie "Margin call" about?
The movie is not about finance, but about people's reactions when huge sums of money are at stake. Numbers play a huge role in changing people and their behavior.
Give definitions of the following concepts:
1) Affiliate marketing
2) pay-per-click advertising(PPC) advertising
1) a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
2) Advertisers pay only when a customer clicks on the ad and links to the advertiser's website
What is the difference between:
try to do and try doing ?
try to do (attempt to do, make an effort)
try doing (do smth as an experiment)
Name 6 ADVANTAGES OF DIGITAL MARKETING from our homerwork.
1) Digital marketing is cost-effective.
2) Digital marketing is measurable.
3) Digital marketing allows you to target ideal customers.
4) Digital marketing allows you to reach people at the start of the buying journey.
5) Digital marketing enables you to make changes as you go
6) Digital marketing improves your conversion rate.
Match names and professions:
Eric Dale, Peter Sullivan, John Tuld
1.Head, Risk Management Department
2. CEO of the Bank
3. Junior Analyst, Risk Management Department