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Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours.
What is social class?
Building strong economic and social ties with customers by delivering high-quality products and service.
What is relationship marketing?
Microenvironment and the macroenvironment.
What is a company's marketing environment?
A central repository of an organization's customer information is known as...
What is a Data warehouse?
Describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or an idea,
What is attitudes?
Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.
What is macroenvironment?
The necessary involvement of the service providers emotions in delivering a service.
What is emotional labor?
Which of the following generations is the most educated to date?
Who are Generation X?
When we screen out information coming at us
What is selective attention?
The _________ concept holds that consumers will favor products that are available and highly affordable
What is production?
A channel that stretches from raw materials to components to final products that are carried to final buyers.
What is supply chain?
Internal variables in an SWOT analysis?
What are strength and weakness?
A system of values and beliefs in an organization that reinforces the idea that providing the customer with quality service is the principal concern of the business.
What is service culture?
The objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.
What is exploratory?
________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.
What is word-of-mouth marketing?
________ refers to the unique psychological characteristics that distinguish a person or group.
What is personality?
Second step in the buyer decision process.
What is information search?
________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
What is perception?
The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior who might require separate products or marketing programs.
What is market segmentation?
________ is the final step in the marketing research process.
What is Interpreting and reporting the findings?
A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ______ publics.
What are citizen-action?
Third level of competition where, companies offering a product to serve the same need. This is known as __________.
What is form competition?
________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
What is marketing research?
Three (3) cultural characteristics that affect consumer behavior.
What are culture, subculture, and social class?
First step in the strategic planning process.
What is defining the company's mission statement?