Examples
This popular app uses gamification principles to help people learn and speak a new language
What is Duolingo
From our presentation, this is the ultimate goal of gamification in accounting
What is motivating employees
Gamification introduces an extrinsic motivator to employees, which at the same time could be replacing this type of motivation
What is intrinsic motivation
Discussed in the presentation, accounting students could use gamification to prepare for this exam
What is the CFE/CPA exam
Adding game elements can make repetitive or boring tasks more enjoyable, leading to a boost in this
What is engagement/morale/satisfaction
Discussed in the presentation, gamifying a process poorly could lead to employees ________ the system
Exploiting/taking advantage of
This fast-food chain launched a Monopoly-themed promotion that encouraged customers to collect game pieces for prizes.
What is McDonald's
Implementing gamification could help accounting firms with this process, typically involving teaching new hires about the job
What is training/onboarding
Gamification could result in this, where employees participate simply to earn rewards or points, rather than doing so out of genuine interest or trying to learn
What is superficial engagement