Corporate speak
With six initiatives within it, this codeword describes the overall push to turn Gannett around and "save local news."
What is Project Breakthrough?
That's an awful nice search play you got there. Would be a shame if someone pulled an H2 out of it for a new file.
What is ReNews?
Sure, millions of pageviews for how tall is Barron Trump might be nice for some people, but this is the metric we are watching to measure engagement with our core audience.
What is in-state readership?
Gone are the days of manual Facebook posting. This service identifies the best times to share our content and recirculates the good stuff. (And since Facebook isn't even linear anymore I promise you it is fine... oh no I've started ranting in the middle of a clue.)
What is TrueAnthem?
Get those keywords in there, but keep it clickable. This is the place to sell your story to the people and the robots.
What is the main headline?
Have questions about the DOGE checks? These groups of journalists will get your answers to that question and anything else falling under the banner of service journalism capturing search.
What are Connect teams?
So many sports, so little time. This group of journalists will happily write up what Jeremiah Smith said on that podcast --- if they aren't too busy live blogging the Women's College World Series.
What is One Team Sports?
What are return visitors?
Subscriber-only or no? This little lady is (in theory) making those decisions now.
Who is Sophi?
That story's too long! Add some of these to make it more digestible for readers --- and signal for search what you're answering.
H2s
More content leads to an expanding audience which leads to relevant experience which leads to monetization which leads to predictable revenue which leads to more content.
What is a flywheel?
When the Ohio State women's basketball team makes it to the Final Four this year, Brianna Mac Kay's great coverage will appear on this new national hub.
What is Studio 9?
We've told you the concert is happening. We've told you Ohio State CFP tickets go on sale Thursday. Now we're telling you where you can buy those tickets --- just by clicking that little orange button. That's an example of this money-maker.
What are affiliate partnerships? (Or affiliate links)
Despite this system's weird hatred of The Columbus Dispatch, it is back to managing where (most) stories appear on the homepage.
What is Taboola?
Paywall? What paywall? Add this tag to make something truly free no matter what (only for public safety emergencies, polls, etc.) or super duper exclusive (for our best stuff).
What is exclude from paywall logic testing?
These sites may be small, but that doesn't mean they can't be mighty. They work together under consolidated leadership to deliver local news.
What are CCJ/Center for Community Journalism sites?
Just the facts, ma'am. This story format hits all the notes readers will be looking for in a quick, digestible way.
What is a TTP?
You'll hear it in financial reports: it's the abbreviation we use for the price most subscribers pay.
What is ARPU?
Swipe open your Android phone and you MIGHT find a Dispatch story, which you'll then find giving us a bazillion pageviews thanks to this platform.
What is Google Discover?
Writing about Ohio State football? Or a storyline we've covered at length? Rather than just adding a video, this asset in the hero spot will show readers the breadth of our visual coverage.
What is a video playlist? (And how do I find it --- I will tell you!)
Information waits for no man. It's the pace at which everyone needs to move.
What is the speed of news?
There's a big breaking story happening. It's time to step away and sum it up for new readers --- with a fresh URL. This is the abbreviation we throw out.
What is WWK? (Or What we know?)
More than Cincinnati: the number of digital Dispatch subscribers. (You can round).
What is 34,058?
(I'll give it to you for 34 or 35k)
The system who makes my days happy or sad: how we track our traffic throughout the day.
What is a Parse.ly?
Mystery! Intrigue! This is the headline field where keywords are less important than pizzaz.
What is the front headline?