Misc.
This internal hub is the central source for employees to explore volunteer opportunities and learn about Gap Inc.'s community initiatives.
What is The Thread?
This fashion-forward persona, focused on curating a stylish and expressive lifestyle, is the target customer for Gap Inc.'s brand strategy.
Who is the Lifestylist?
In 1969, this husband-and-wife duo opened the first Gap store in San Francisco, selling only men's Levi's jeans and record tapes.
Who are Don and Doris Fisher?
According to Gap Inc. employees, this is the number of denim jeans that’s considered “too many.”
What is "the limit does not exist"? Denim runs in our veins here at Gap.
When handling escalated customer issues, this crucial skill helps to build trust and rapport with customers.
What is Empathy?
In 1984, Gap made a bold move by launching this iconic clothing item in twenty-one vibrant colors.
What is the Pocket-T?
In 2021, Athleta welcomed this decorated gymnast and mental health advocate to its team of athletes and changemakers.
Who is Simone Biles?
In 1994, this popular clothing brand opened its first store in Colma, California, inspired by the Gap Warehouse prototype and named after a bar in Paris.
What is Old Navy?
This framework—made up of four key elements—serves as the foundation of Gap Inc.'s business model and helps shape its decisions and direction.
What is Purpose, Mission, Vision, and Values?
These three competencies form the foundation of the Elevated Experience model.
What are Connect, Resolve, and Enhance?
The distribution center prides itself on this impressive shipping accuracy percentage.
What is 99%?
Inspired by a spirit of curiosity and adventure, Banana Republic designs its collections with this type of customer in mind.
Who is the modern explorer?
In 2023, this former Mattel executive became the CEO of Gap Inc.
Who is Richard Dickson?
This phrase describes Gap's mission to unite generations.
Bridging the Gap
Old Navy's holiday and back to school campaigns are designed to appeal to this target customer.
Who are thrifty shopping enthusiasts and on-trend convenience seekers?
This renowned designer and Gap executive made headlines at the Met Gala by showcasing a modern twist on a classic denim look.
Who is Zac Posen?
This brand launched with a mission to deliver fabulous, affordable fashion for everyone—and became the fastest retailer to hit $1 billion in sales within four years.
What is Old Navy?
Acquired by Gap Inc. in 2008, Athleta was originally founded in 1998 as this type of business.
What is a women’s activewear company?
This Gap Inc. slogan reflects the company’s belief in envisioning positive change and taking action—especially through community service and employee volunteerism.
What is Imagine Better, Then Do Better?
This kind of hospitality isn't just for restaurants—it can transform any industry.
What is Unreasonable Hospitality?
Alongside YouTube, X, and LinkedIn, these 4 social media platforms are key players in Gap Inc.'s digital brand strategy.
What is Instagram, Facebook, TikTok, and Pinterest?
This is the year Athleta opened its first brick-and-mortar store on Fillmore Street in San Francisco.
What is 2011?
This is the year Gap Inc. expanded its brand portfolio by acquiring Banana Republic, a small safari and travel themed retailer based in Mill Valley, California.
What is 1983?
Originally coined by Richard Dickson, this term describes Gap Inc.'s strategy to balance revenue & relevance.
What is Fashiontainment?
Alongside Missing Item/Order, Canceling/Changing Order, and Order Status, these additional TWO call drivers round out the top five reasons customers seek support.
What is Returns and Order Placement?