Startup CEO
What are the firmographics for a vendor that would benefit from this product?
10-50 employees
Below $10M in revenue
What are the firmographics of a vendor that would benefit from this product?
$10M -$100M
50-200 employees
What are the firmographics of a vendor that would benefit from this suite?
$100M-$250M
200-1,000 employees
What is ITL Research?
Provide end user value, vendor value, and examples of the research
Research that helps buyers make tech purchasing decisions
Research that helps our vendors learn about their buyers
Examples: Magic Quadrants, Hype Cycles
What is a Flex Reprint?
Provides vendors with licensing rights to use Gartner research in their marketing
True or False: This product includes
ITL Research
GTP Research
TSP Research
Tech CEO Research
FALSE!!!
What does it include?
True or False: This product includes
ITL Research
GTP Research
TSP Research
Tech CEO Research
Product Marketing Research
Product Research
False!
True or False: This product includes
ITL Research
GTP Research
TSP Research
Tech CEO Research
Product Marketing Research
Product Research
TRUE
What is TSP Research?
Provide end user value, vendor value, and examples of the research
Research that provides insight into the vendor landscape.
Helps vendors understand their competitive landscape
Helps end users understand the tech landscape
Examples of research: Forecasts, market share
Why would you sell a reprint? And what is the value to a vendor?
To support a vendors demand generation program.
Helps vendors save time on generating high value content.
Your prospect is struggling to find product market fit which is impacting their ability to grow. Startup CEO would be a good fit for this prospect.
TRUE
Your prospect has a growing team of product marketers and managers, and is scaling their business. They are working on developing a strong suite of solutions. Growth tech CEO is the right product for them.
FALSE
Tell me about the value for MSE PMT and PT for a vendor organization
....
What does + Industries research provide? What is the value for vendors?
Insights into different industries. It helps our vendors sell better into industries.
What is the difference between a leader and advisor license?
Nothing really!
Leader and and advisor can both do the same things!
What are those things?
What is GTP Research?
Provide end user value, vendor value, and examples of the research
GTP research provides in-depth, technical implementation level guidance for technical professionals.
End user value: helps tech pros understand how to implement tech
Vendor: if a vendor sells to a tech professional, it gives them insight to the team actually using and implementing their tech
Examples: Solution Guides
Tell me about the sales process you would take a prospect through
...
What are inquiry analytics?
A tool that Gartner uses to track inquiry volume by quarter, for specific topics?
What is the strategic value of a Reprint in relation to AI's impact on demand gen?
Vendors need to have strong thought leadership because buyers have changed the way they search.
If a vendor isn't putting out high value content they might not appear in search tools like genAI