Alan Ram (NEW)
What does P.A.C stand for? Give a demonstration.
Permission, Advantage, Confirmation.
Can I ask a few questions on the __ you're considering?
That way I know we're talking about the same vehicle.
Sound fair?
"I'm calling about a pre-owned __ you guys have in stock..."
Say hello, introduce yourself..
"Which one? What is the stock number?"
The vehicles on our site are just a fraction of what we have, especially with all the new car promotions - we have been taking in so many vehicles like it.
I'm just looking.
Understandable, my job is to offer you guys information so you whenever you decide to buy, you have all the details needed to make a rational, education, and secure decision.
Trucks
How many trim levels come in the F150? Maverick? Ranger?
XLT vs STX?
Lariat vs Platinum?
4x4 vs Fx4 vs Tremor
What color options come in each of the trucks?
Corsair and Nautilus
What trim level is the plug-in called on the Corsair?
Explain how the plug-in feature works and it's average mpg.
What color options do the Corsair come in?
Nautilus:
MPG on a hybrid vs gas?
What is different between the Premiere, Reserve, and Black Label on the Nautilus?
What color options come in the Nautilus?
Have you had an opportunity yet to drive the new __?
If YES...
1.Confirm it is an incredible vehicle.
2. Offer broad confirmation as to why it looks good.
3. Finish with: You don't need to buy this today, do you?
4. Say you will check your inventory for vehicle availability and gather their contact information.
Put them on hold.
Confirm there is a large availability of ___.
Hook the trade
By the way, are you currently a __ owner yourself?
1. Ask questions that make them describe their trade.
2. Explain what a transition car is.
I need to think about it.
Totally understandable, it's a big decision and it's important to feel confident in your purchase. What specifically did you want to think over?
SUVs
Describe each Ford SUV.
Which is the best selling Ford SUV?
Which Ford vehicles offer Hybrid (including plug-in options) and gas options?
Aviator
What engine comes in the Aviator?
What color options are available for the Aviator?
What trim is the air suspension available on the Aviator?
Have you had an opportunity yet to drive the new __?
If NO...
Well wait until you do..
1. Sell the exterior appearance
2. Sell the fine interior finish
3. Sell the test drive
4. You don't need to buy this today, do you?
5. Say you will check your inventory for vehicle availability and gather their contact information.
Put them on hold.
Confirm there is a large availability of ___.
Close the appointment.
When would be a good time for us to get together? As a matter of fact, what are you doing right now?
1. Pick a time
2. Confirm the time with them and say you will put them in the calendar. Ask for them to call if they're running late or early.
3. Get their email address and confirm the appointment AGAIN - ask if they prefer text or email
See you ___ at ___.
Surprise
Do a walk around using a desk.
Trim Levels
What are the different trims on each Ford SUV?
What are the differences?
What colors come in the Ford SUVs?
Navigator
Size difference between the L and the standard?
What color options are available for the Navigator? (including black label colors)
What trims are there for the 2025 Navigator?
What is different between the Reserve, Jet Package Reserve, and Black Label on the Navigator?