The Narrative
TikTok is built for ___ at its core, with 1.2B people each served a unique, captive For You feed.
What is entertainment?
The auction formula is based on your ___ x ____ x ____.
What is Bid x est. CTR x est CVR
or, What is Bid x Estimated Action Rate x User Value?
Advertisers should really only be using this Objective when they aren't able to get a Pixel installed but care about website visits.
What is Traffic Objective?
App advertisers cannot advertise on TikTok without this.
What is an MMP or mobile measurement partner?
The default attribution window for web advertiser is:
What is 7d click / 1 d view?
TikTok is filled with intent signals, with 1 in 3 people using this function daily.
What is the Search function?
TikTok uses a second price auction, which means _________.
What is an auction where the highest bidder wins but only pays the price equal to the second-highest bid plus one cent?
What are two ways a web advertiser can send back signals to TikTok securely?
What is TikTok Pixel and Events API?
TikTok helps advertisers solve this challenge with insights, tools in Ads Manager, and subsidized programs.
What is the Creative challenge?
Advertisers can now extend their attribution windows up to ____ on TikTok Ads Manager.
What is 28 days?
•Window Options:
TikTok is built for ____, with product features like stitch, duet, reply to comment driving the latest innovations in how brands & their customers connect.
What is Interaction?
What is Non Spark Ads, Spark Ads, Playable Ads? What is Instant Page and Interactive Ad Ons?
What important industry milestones did our app network recently achieve?
What is awards for best performing mobile ad networks with MMPs like Kochava and AppsFlyer?
Creative, audience, bidding, and optimization can all be controlled for in this feature to make more informed decisions about your TikTok spend.
What is split test?
Why would an advertiser see different results in Google Analytics vs TTAM?
GA uses UTM parameters which don't enable view-through attribution and poor ability to track past the in-app browser. TikTok Ads Manager supports all of this.
Brands who do this with regards to their creative strategy see results like 40% lift in impressions, 91% lift in conversion, and more.
What is Build for TikTok? or What is TikTok-first Creative?
If an advertiser cares about making sure their full budgets are spent, they should use this bidding strategy.
What is lowest cost bidding?
How can an advertiser do re-engagement with TikTok ads?
The two bidding strategies for VBO are
What is: highest value and minimum ROAS?
What is self attribution?
The three pillars to think about TikTok for Performance are A_____, A____, and A_____.
What is Audience, Automation, and Attribution?
Advertisers should use this targeting strategy whenever possible.
What is Automatic Targeting?