Google Business Profile
Publishing
Website
Google Support Tickets
Local Ranking Factors
100

This product focuses on organically improving the online visibility of a business

What is Google Business Pro

100

This type of readily available image cannot be used for GBP posting content.

Stock images

100

It is extremely difficult for a business to rank without having this staple of the digital age.

A website

100

Pushing this UNI state begins the Google Support process.

Create GBP Support Ticket state

100

Businesses that deliver services (SAB or hybrid) can define these geographical regions within their GBP to attract local customers.

Service areas

200

Posts from what prominent social media sites can now be linked within the profile and display on the Google Business Profile. (Name Two)

Facebook, Instagram, Pinterest, TikTok, X (formerly Twitter), and YouTube.

200

Responding to this type of customer feedback on your GBP can significantly enhance the profile's reputation and reliability.

Customer reviews

200

According to SEO best practices, there should be this number of H1 headings on a website.

One

200

This form of evidence is required to open up a support ticket for missing reviews.

A screenshot of the missing review and the reviewer's Google account name

200

The user's location and Google's desire to provide a convenient customer experience are the keys to understanding this geographic ranking factor.

Distance

300

Optimization Specialists handle this task by making suggested edits to help remove illegitimate listings from the search engine results page (SERP).

Spam Fighting

300

We utilize keywords and images in this form of content to communicate with Google's search algorithm.

GBP posts (or GBP updates)

300

Tracked via the OMGinSite grids, these specific items should be included in a website's heading, meta data, and site content.

Keywords

300

Official documents need to contain these two pieces of information to be usable for Google support tickets.

The name and address as displayed on the Google business profile

300

Filling out all the Google Business Profile fields, including business hours, and contact information, contribute to this ranking factor.

Relevance

400

Google does not allow GBPs to be verified at these two address types 

P.O. boxes and coworking spaces

400

This Google Business Profile status is required to upload images or create posts.

Verified

400

This web assessment evaluates the user experience of a website under slow internet connections and assigns a score bases on its performance.

The Pagespeed web audit

400

A profile that cannot be verified using its current method may require a support ticket to activate an alternative verification method.

A live video verification

400

Recency, volume, and the collective rating of these records of customer sentiment all play a role in determining local rank.

Reviews

500

This piece of information being incorrect in UNI could result in a profile's grids not accurately reflecting the profile's performance.

The location where the GBP was verified (or the business name) 

500

This term relates to how Google uses the content within posts, reviews, attributes, and other parts of the profile to match user intent to a search result.

Justification

500

When targeting a large service area, including these on the website can expand its organic reach. 

Interior location pages (local landing pages)

500

A residential address, deceptive content, a user in violation of Google guidelines or another business listing located in the same place can result in this Google Business Profile status.

A suspension or disabled profile

500

These are the three deciding factors of local rank.

Relevance, Distance, and Prominence

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