The Intro
What is the four steps to the introduction?
What are the three steps to the expectation setting stage?
Review the package, Digital Marketing pitch, Where are you now? what are your goals?
What is the first thing you should discuss when entering the content portion of the GCC?
The clients current website!
What are some things you want to talk to your client about if they have a current website?
What do they like? What do they not like? What do they have to have? What can they NOT have?
If the client doesn't have a current domain then it is just the primary domain
If the client does not give us logins on the GCC
If the client gives us logins on the GCC but chooses to launch on the alternate.
Why is talking about the two audiences so important.
Create sense of urgency, letting our clients know that we are the first step of their campaign and things don't have to be perfect on the front end.
What are the two key focuses of Digital Marketing?
1. Increasing Visibility
2. Increasing Conversion
When should you migrate content?
If the content is pretty good or there is a good bit of it.
Also, if the content is very niche or specific.
How many websites should you show your client at a time? And why?
1 - You want to make sure you don't give them too many options so that they don't get overwhelmed or try to Frankenstein the website.
Ask if they want to go live on their primary or the alternate that was originally positioned.
Who all is part of the TEAM that we talk about during the intro?
SEO, Content, Design, Social
What are two ways that we can help our clients increase conversion and increase visibility?
SEO, Ignite, Social Ads, Retargeting, Social Posting, the Website
Any of these answers would apply!
When should we build out new content?
They do not have a website currently?
They need additional services added to their current ones?
Their current content is no bueno!
What is the key behind putting together the best design tickets?
DETAILS!!!! :)
When is a client NOT a set go live?
Large migration
They express that they absolutely do not want their website to launch
Why is it important to talk about the TEAM we have behind us?
TSI Value Prop - What sets us apart.
What is one important part in reviewing the clients goals and taking a look at their current web presence?
What is the best way to put together your content ticket?
How many blog posts can we migrate?
10!
Give the other team your best introduction!
Did they get it? :)
How did they do?? :)
Good?
When you are moving over information from a client's current website, when does a page not count as a page?
If it is a hyperlink - Everything else counts! Blog pages included