Abbreviate This
CTA
What is Call to Action?
The goal is challenging yet achievable
What is Attainable?
This platform is primarily visual-first and rewards carousels, reels, and strong aesthetics.
What is Instagram?
This term for someone who exerts his or her influence through social media
What is a social media Influencer?
Also referred to as "reactions"; the number of times your content is interacted with
What are Engagements
UGC
What is User-Generated Content?
Goals are consistent with other established company or marketing department goals
What is Relevant?
This platform originally limited posts to 140 characters.
What is Twitter/X?
The quantity of people to whom an influencer is able to deliver a message.
What is Reach?
Also referred to as "impressions"; the number of people who have seen any activity on your social media account
What is Reach?
SEO
What is Search Engine Optimization?
Establishing a timeline for achieving your goals
What is Time-based?
This platform is best known for professional networking and thought leadership.
What is LinkedIn?
The level of trust given by followers based on the perceived knowledge or expertise of an influencer.
What is Credibility?
Measures how many people who view a social post, ad, or other piece of content click through to interact or take a desired action.
What is Click-Through Rate?
KPI
What are Key Performance Indicators?
Stating exactly what needs to be accomplished
What is Specific?
This platform became especially known for short-form vertical video and highly personalized algorithms.
What is TikTok?
The tier of influencers with 10,000 - 50,000 followers
What are micro-influencers?
Any individual or organization who has interacted with your brand or has the potential to become a future customer.
What are leads?
ROI
What is Return On Investment?
Whether or not a goal's key performance indicators can be tracked
What is Measurable?
This platform is especially effective for searchable visual inspiration, mood boards, and long-term content discovery.
What is Pinterest?
The amount of following an influencer must have in order to be considered a Mega Influencer
What is 1 Million?
Any specific, intended action a user takes (such as making a purchase, signing up for a newsletter, or downloading a resource) after interacting with your content or ads
What is Conversion?