Gen Z At A Glance
Gen Z as a Consumer
Gen Z as an Employee
Recommendations
Disney Analysis
100

1997-2012

What years are defined as Gen Z?

100

Gen Z is just now generating their own __________ income. 

What is disposable?

100

Gen Z prioritizes mental health and a ______-______ balance.

What is a work-life balance?

100

Organizations have the opportunity to partner with social media _________ who are able to endorse products and services in a natural way. 

What are influencers?

100

Disney is struggling to ________ with Gen Z as a whole.

What is connect?

200

A skill of this generation, Gen Z has been known to have multiple things going on at once. Focusing their attention on many screens or activities, some claim that it helps them focus better. 

What is multitasking?

200

Gen Z is very focused on a company's environmental ____________ practices. 

What is sustainability?

200

Gen Z refuses to work for a company that does not have leadership development or ______ opportunities. 

What is growth?

200

Organizations can provide flexible _________ for Gen Z employees as they navigate the beginning of their careers. 

What are schedules?

200

In response to Gen Z, Disney is acting more ________ as opposed to acting actively. 

What is being reactive?

300

Emphasize a balance between first and second places. "I am off the clock now, I will not be doing any work."

What is a work-life balance?

300

Gen Z spends their time on _____ ______ as a third space. They can be found on TikTok, Instagram, X (Formerly known as Twitter), Snapchat, Facebook, etc. 

What is Social Media?

300

A truly diverse generation, Gen Z emphasizes ______ wages, with many individuals fighting to close the gender wage gap. 

What is equal pay?

300

Professional Development is incredibly important for Generation Z, organizations can support this by introducing ________ ___ ________ programs. 

What are Manager In Training programs?

300

Disney is currently more targeted towards ________ as opposed to Generation Z. 

Who are Millennials?

400

After experiencing the 2008 _________ ________ and the 2020 ______-__ ____________, Gen Z is financially sophisticated and generally more economically conservative. 

What is the 2008 Financial Crisis and the 2020 Covid-19 Pandemic?

400

Gen Z prioritizes ______ _____ ___________ (____). How a organization acts outside of their business practices is just as important as how they act during the business transaction. 

What is Corporate Social Responsibility (CSR)?

400

Staff members from Gen Z expect organizations to prioritize ________, _________, and ________ (____) with departments dedicated to ensuring the organization is made up of individuals from varying backgrounds, upbringings, religions, etc. 

What is Diversity, Equity, and Inclusion (DEI)?

400

Companies can support their Gen Z staff by championing their opinions and decisions during instances of _________ _________ with guests. 

What is service recovery?

400

Disney's target market is primarily _______________ family groups with Great Grandparents, Grandparents, parents, and children of varying ages all joining together for one visit. 

What is a multigenerational family group?

500

Growing up in the digital age, Gen Z is more ________ savvy than other generations. Sometimes they are referred to as the iGeneration. 

What is technologically savvy?

500

Gen Z is known for having a short __________ ____. Companies need to generate brief and eye catching marketing materials that provide succinct messages. 

What is a short attention span?

500

Gen Z employees want organizations that provide support for _______ _______, this being a widespread issue that many individuals from the generation struggle with. 

What is mental health?

500

Gen Z employees are extremely susceptible to ________, leading to poor productivity and high employee turnover. 

What is burnout?

500

Disney is facing backlash for cutting out its _______ program that previously paid for employees' collegiate studies. 

What is the Aspire program?

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