Call In The SWOT
Which 2 elements of the SWOT analysis are internal?
Strengths & weaknesses
4 P's... GO!
Product, place, price, promotion
Serve the same customers and meet their needs in essentially the same way. Direct replacements.
How is a hashtag like a file folder?
Any post bearing a specific hashtag is "filed" along with all other posts bearing that hashtag. Much like a physical filing system.
What does the "O" in SWOT refer to?
Opportunities
Describe what "place" means?
Where a product or service is sold
Who would be considered an indirect competitor to Chromebooks? Explain why.
Paper companies. Same customers, different solution.
Across social media platforms, what should remain consistent in a companies ads?
Aesthetics, brand image, message, hashtags
Why is a threat considered external?
Outside of direct control.
If a product is made with the highest quality materials and costs a relatively very high price, advise the marketing team as to where they should place their product for sale.
Exclusive & limited outlets
Why is it important to do a SWOT analysis on your competitors?
Understand how to compete better.
What is something about the National Cowboy Museum posts that people are attracted to?
Humor, pure, no agenda, endearing, strictly informative, knowledgable, candid, unedited.
Explain the importance of the SWOT analysis to a marketing team creating ads.
Helps them to know what to emphasize and how to be competitive.
Explain the connection between brand image and the marketing mix.
Customers develop their own perceptions of brands based on the the elements of the marketing mix.
If your competitor has launched an incredibly successful ad campaign through social media, how might you respond to remain competitive?
Answers will vary.
Give 2 reasons why a social media presence is so important for brands?
Reaching younger generations, reaching through mobile devices.