Semantic Memory (General Knowledge)
Prototypes & Levels of Categories
Exemplars & Comparing Approaches
Network Models (ACT-R & PDP)
Schemas, Scripts and Memory
100

This term for memory stores our knowledge about the world including meanings of words and general facts

What is semantic memory?

100

This approach says we decide if something belongs to a category by comparing it to an “ideal” or most typical member

What is the prototype approach?

100

This approach says we decide category membership by comparing an item to specific remembered examples like particular birds you’ve seen

What is the exemplar approach?

100

In network models, this term refers to a single unit in the mental network that becomes activated when we hear or see a concept

What is a node?

100

This term refers to generalized, well-integrated knowledge about a situation, event, or person (ex: your knowledge of what usually happens in a classroom)

What is a schema?

200

This term describes a set of objects that belong together like “dogs,” “furniture,” or “vehicles”

What is a category?

200

People usually name objects at this level first (hint: for example, “dog” instead of “animal” or “golden retriever")

What is the basic level of categorization?

200

In the exemplar approach, these remembered specific instances of a category (like your own dog or a robin you often see) are called...?

What are exemplars?

200

This term describes how activation spreads from one concept to related concepts in a network, helping us access related ideas.

What is spreading activation?

200

This more specific type of schema is a well-structured sequence of events in a particular order (ex: what usually happens at a sit-down restaurant)

What is a script?

300

This term refers to your mental representation of a category (hint: what comes to mind when you think of something like “psychology” or “bird"?)

What is a concept?

300

According to research on color naming, people make faster judgments about typical examples than non-typical ones after a related word is presented. This effect is called...?

What is the semantic priming effect?

300

This approach is especially useful for small categories (like “U.S. presidents you’ve met”) where we can store and use individual examples (hint: look back at the first question in this category)

What is the exemplar approach?

300

In Anderson’s (1973) ACT-R approach, the basic unit of knowledge is this: a small statement that can be judged true or false such as “cats chase mice”

What is a proposition?

300

When people remember seeing more of a scene than was actually shown (like adding more background to a picture of trash cans) this memory error is called...?

What is boundary extension?

400

This approach says our knowledge depends on the context around us (hint: what we know and how we use it is shaped by the specific situation)

What is the situated cognition approach?

400

Researchers describe categories like “vehicle” or “vegetable” as having this kind of structure, with some members more representative and some less typical.

What is a graded structure?

400

When categories have many members, this approach does a better job because we don’t need to store every individual example

What is the prototype approach?

400

This approach, also called connectionism or neural networks, says many neuron-like units process information at the same time across multiple locations

What is the parallel distributed processing (PDP) approach?

400

When we remember the overall meaning of a message but not the exact wording, we are using this process, contrasted with verbatim memory

What is abstraction?

500

Name two ways semantic memory (general knowledge) helps other cognitive processes such as perception or memory

Any of the following: 1) supports top-down perception, 2) guides attention, 3) helps chunk information, 4) organizes material for long-term memory, and 5) can also distort memories to fit what we already know

500

This term from Rosch and Mervis (1975) describes how items in a category share several overlapping attributes but no single attribute is shared by all members

What is family resemblance?

500

Overall research suggests our semantic memory is flexible. Instead of using only one strategy, we often combine these two major approaches to categories which are...

What are the prototype and exemplar approaches?

500

In PDP models, the strength of the connections between units can change with learning. This connection strength is known by this term

What is connection weight?

500

According to research on schemas and stereotypes, people often remember information that fits gender stereotypes better than information that doesn’t. This term shows how schemas influence this later stage, where new information is stored in a schema-consistent way

What is memory integration (using schemas to shape what we store and recall)?

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