Introduction
According to __communication is the process of sharing information or messages between people, across different contexts, cultures, media, and channels.
McCornack (2014)
What are the four stages of the Evolution of Media
Pre-Industrial Age
Industrial Age
Electronic Age
Information Age
Media can be classified into three main categories:
Primary, Secondary, Tertiary
are codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience.
MEDIA LANGUAGES
The root word “communication” in Latin is
Communicare
Give three examples of the Pre-Industrial Age
cave paintings
clay tablets in Mesopotamia
papyrus in Egypt
This represents the oldest and most widespread type of mass media.
PRINT MEDIA
Examples of Secondary Sources
Textbooks, biographies
are systems of signs that when put together create meaning.
CODES
In the context of Media and Information Literacy (MIL), ___ refers to a variety of communication channels that entertain, inform, and influence people.
MEDIA
Clay tablets from Mesopotamia in 2400 BC were used to write in ___, one of the world's oldest forms of writing.
CUNEIFORM
This media reaches its target audiences using airwaves as the transmission medium.
BROADCAST MEDIA
___is the distinctive knowledge kept to a specific group of people. Local knowledge, folk knowledge, people's knowledge, traditional wisdom, or traditional science are other terms used for it
Indigenous Knowledge
TYPES OF CODES
SYMBOLIC CODES
WRITTEN CODES
TECHNICAL CODES
8 Essential Components of Communication
Source, message, Channel, Receiver, Feedback, Environment, Context, Noise
People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products
The ___ is the most widely used service on the internet.
WEB PAGE
It is a place in which literary, musical, artistic, or reference materials (such as books, manuscripts, recordings, or films) are kept for use but not for sale.
LIBRARIES
Use of language style and textual layout
WRITTEN CODES
Differentiate the media literacy, information literacy, technology literacy
Media Literacy is the ability to decode, analyze, evaluate, and produce communication in a variety of forms
Information Literacy is the ability to recognize when information is needed and to locate it evaluate, use, and communicate information in its various formats.
Technology Literacy is the ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.
The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology
INFORMATION AGE
Through___or electronic messages, a user can send information to other people in any part of the world.
APAC stands for
AUTHORSHIP
PUBLISHING BODY
ACCURACY AND VERIFIABILITY
CURRENCY
Possible methods in which codes are organized in a product; based on a standard or norm that acts as a rule governing behavior.
MEDIA CONVENTIONS