Cereal
Brands & Marketing
General Mills Firsts
Business
Innovation
100
General Mills introduced this cereal as the first ready-to-eat cereal in 1924.
What is Wheaties.
100
This brand started as an item sold from the Wan Chai pier in Hong Kong.
What is Wanchai Ferry.
100
In 1866, Cadwallader Washburn began operating his first Minneapolis mill, along this river.
What is the Mississippi River.
100
This Progresso soup flavor was voted the “Best Store-bought Soup” in the magazine Real Simple in 2007.
What is Chicken Noodle Soup.
100
Between Washburn's or Pillsbury's, this was the mill that started operating first.
What is Washburn's (began in 1866; Pillsbury in 1869, across from one another on the Mississippi river).
200
T/F: A bowl of Wheaties contains twice as much sodium as a bowl of potato chips.
What is True.
200
This is the actual location of the Cascadian Farm.
What is Washington (in the foothills of the North Cascades Mountains).
200
This was the first flagship product made at Washburn’s original mill.
What is Gold Medal flour.
200
In 2010, General Mills declared a 2-for-1 stock split in this month.
What is May (May 3, 2010).
200
In 1953, General Mills' Mechanical Division teamed up with the University of Minnesota to develop the Ryan Flight Recorder, commonly known today as _______.
What is the “Black Box.”
300
These were the 4 original marbits in Lucky Leprechaun's Magically Delicious cereal.
What are Pink Hearts, Yellow Moons, Orange Stars and Green Clovers.
300
In 1950, this book published by General Mills became one of the best-selling books in the country, second only to the Bible for a period of time.
What is the Betty Crocker (Picture) Cookbook.
300
The Box Tops for Education redemption program started providing funds for K-8 schools in this decade.
What are the 1990's (1996).
300
This is one of the numerous TV shows from the 50’s – 70’s that General Mills sponsored.
What is (All in the Family) (American Bandstand) (Beverly Hillbillies) (Lone Ranger) (Rocky & Bullwinkle).. among others.
300
This is the # of years it took to develop and test Toaster Strudel pastries (answer is between 2-14).
What is 6 Years.
400
Cheerios accounts for one of every ____ boxes of cereal sold in the United States.
What is 11.
400
Betty Crocker began as a pen name for the company’s consumer response department in this decade.
What are the 1920's (1921).
400
Poppin’ Fresh, the Pillsbury Doughboy, first debuted in this decade.
What are the 1960's (1965).
400
This was the first product made by Minnesota Valley Canning Co (Green Giant).
What is Cream Style Corn.
400
This is the number of soup varieties made by Progresso (somewhere between 30-60).
What is 51.
500
This is approximately how many Cheerios are in one 15oz box (within +/-100).
What is 4,802.
500
The phrase, “Breakfast of Champions” was first used in this decade.
What are the 1930's (1933)?
500
This was the cost of the first flourmill built by Cadwallader Washburn in 1886 (round to nearest $10,000).
What is $100,000.
500
This is the amount (in billions $) that General Mills paid to purchase Pillsbury (within +/- $1 Billion).
What is $10.4 Billion.
500
General Mills created specially packaged space food for NASA. The innovation was later marketed to consumers as ___________.
What are Space Food Sticks.
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