The Art of Brainstorming
This advertising man popularized brainstorming in the 1930s.
Alex Faickney Osborn
Bruce Sterling described products that offer more functionality and aim to educate the consumer as being this.
"gizmo-ized"
This common phrase suggests companies have too many ideas but lacks documentation.
"We don’t need any more ideas; we have too many."
The inspiration for Nintendo Wii's motion controller came from this unrelated technology.
the accelerometer chip in car air-bags
Observations feed insights, and insights feed these
opportunities
This term describes the state of feeling overwhelmed by too many possibilities.
"paralyzed by possibility"
The disruptive idea behind the iPhone blends product, service, and this.
Information from the network
The founder of frog design insisted on this before listening to an idea.
Sketch it out
The controller's movement mechanism allows a "virtual you" on the screen to do this.
mimic your movements
This company used the insight that people liked to touch their products in stores to establish a sense of control.
Apple
Traditional brainstorming often ignores the difference between generating many ideas and capturing these kinds of ideas.
quality ideas
Organizations should be thinking of product-service-information as these, not isolated entities.
hybrids
Ideas often remain unformed here.
In people’s heads
The Nintendo Wii made use of this kind of controller to translate player movements.
handheld motion controller
Opportunities eventually feed these.
ideas
It's the type of focus you need to move from traditional brainstorming to better idea generation.
laser-sharp focus
This term describes a product like wine that no longer stands alone as an object but offers more.
dynamic
To clarify ideas, it's essential to describe them in these terms.
sensory terms
Apple's method to establish a physical connection between a user and the iMac.
a handle on the iMac
This is the main point of breaking down an opportunity.
focus your creativity
Brainstorming sessions can leave teams feeling overwhelmed and lacking this.
direction
According to Sterling, this relationship between objects and humans is enabled by a deeper connection between consumers and producers.
A more intimate relationship
Without articulation, ideas remain as mere conversations here.
Water-cooler
The fundamental sin of any disruptive idea.
for it to be a cliché
One must look closely at unconnected examples and figure out how you could apply the whole idea or part of it to your needs according to this New York Times columnist.
Thomas Friedman