Definitions
Why is Generative AI important in sports marketing?
Technology that creates new designs, images, or products from prompts.
Give an example of AI in sports.
Nike AI sneaker designs or NBA 2K animations.
Name a career connected to AI and design.
AI Product Designer.
Why is Generative AI important in sports marketing?
It creates products faster and helps respond to trends.
Give an example of a NIL athlete using branding.
Angel Reese selling custom merch with her logo.
What is Product Design?
The process of creating and developing a product that solves a problem or need.
Give an example of product design in sports.
Gatorade, created to stop dehydration.
Name a career connected to product design.
Sports Engineer.
Why is Product Design important in marketing?
It solves problems and gives marketers a story to sell.
Why is creativity/brand identity important in sports products?
It helps products stand out and attract fans.
What is Branding?
The identity of a product or company, shown through logos, colors, and style.
Give an example of sports branding.
Lakers’ purple and gold colors.
Name a career connected to branding.
Brand Manager.
Why is branding important?
It builds loyalty, recognition, and value.
How can a high school student prepare for a sports marketing career?
Learn design tools, branding, and business classes.
What is Customization?
Making a product unique or personal by adding special features.
Give an example of customization.
Athletes designing their own NIL merch.
Name a career connected to advertising.
Advertising Manager.
Why is advertising important?
It connects products to fans and drives sales.
What does a Sports Agent do?
Negotiates contracts and promotes athletes.
What is Advertising?
Messages that promote products and persuade people to buy them.
Give an example of sports advertising.
Nike commercials with LeBron James.
Name a career connected to social media.
Social Media Manager.
What is a target market?
The group of people most likely to buy a product.
If you created a product today, what tools would you use?
Generative AI