Girassic Park
Does Gsoft have multiple brands for each product?
Yes! Each product has its own brand, style, mentality. All under the Gsoft family :)
Our Highest truth?
Our Way of working works
Our Values
We feel it
We're all in
It's the economy, stupid!
We're who we are
Whomst to contact if we have questions?
brand@gsoft.com or Jean-Frédéric Daigneault for important DMs
Gsoft's self-image?
An independent software company behind a family of products focusing on distributed work and using the digital revolution to change the employee experience.
Our Personality?
We're idealistic
We're us - human approach
World Domination
We're super-clear
We're credible
Do's
Real talk
Abstract concept brought to life
Active Voice
First and second person
Being supportive
Open every link that gets sent to us
Officevibe's Vision?
Companies full of true selves
or
Companies full of themselves
Do we have Brand resources?
Quartier General > Brand > Brandbook!
Officevibe colours
You know it Navy
Mature Plum
Eureka Blue
Happy Biscuit
Toilet bowl beige
Imaginative Peach
Breathe Blue
Speak up Citrus
Gsoft's Vision?
Technology and humanity working together for limitless progress
Our Tone, part 1
We're humble visionaries
We know our stuff
We believe we can fly
Our Tone, part 2
We put our true selves on the page
We don't add to your work pile
We believe we can touch the sky
How do we communicate our brand to our clients?
With our words, our pictures, our ads, our messages.
Our actions and the way we communicate
Subliminal messaging
How do we communicate our brand to our clients?
CS is in direct contact with the client
Our words and tone convey Gsoft's personality
Softstart brand?
Tone: Celebratory / Benevolent / Candid
Personality: Oddball / Vibrant / Techy
Mascot - Flynn
"Our Mission"?
Equip managers with the tools they need to create the most human teams.
Don'ts
Zombie nouns
Abstract concept that stay abstract
Passive voice
Third person
Being shouty
"O" has a tilde (~) accent?
Represents the "vibe" in the office.
It is the integral, recognizable asset, the symbol's precise, geometric structure reflects our identity
or
Simon de Beane loves surfing
Our LinkedIn profiles – do they matter?
Our professional image to the world
Make sure to privatize your Facebook as well!
Sharegate brand?
Tone: Super clear / cheerful Sidekick
Personality: Balanced - Sassy ads / direct in CS
Audience nouns: George (IT) / Michelle (all else) / Heroes (both)
Our Brand Proposition?
Bring out the best in your team.
Common phrases / Slogans
Officevibers (use sparingly)
Get your team vibing
Managers change lives
It's vibing time!
A full team picture
Teams make work, work.
To have right conversations and turn good intentions into action
So much information how can we make this more tangible?
Key words of this presentation
Voice and Tone