Feelin' Tactical
A tactic used to target users who have previously visited clients website
What is site retargeting
STN is priced by ______ at a $_____ (value)
What is CPM (cost per thousand) at $10 per 1,000 impressions
Studies show that people spend 60% of their time online on this device
This metric shows how many times your ads were seen among your target audience
What is impressions
This tactic is used to target users who are actively searching or reading content related to the clients business
What is Search/Keyword Targeting
Price of a station Facebook boosted post
What is $350
The national average for CTR
What is .10%
CTR stands for
What is Click Through Rate
This tactic can only be used for mobile targeting
What is Geofencing
Price for a three day homepage takeover
What is $900
On average people are spending ___ hours a day with targeted display on content rich sites
5 hours
10 hours
2 hours
18 hours
What is 5 hours
STN's data network is based on this type of data
What is unstructured data
A tactic used to show client's ad on sites that are similar to their business
(will also accept Channel Targeting)
Minimum monthly spend for an STN campaign
What is $1,000
People spend less than ___ seconds on search pages
30 seconds
10 seconds
42 seconds
60 seconds
What is 10 seconds
The ability to serve ads based on when an action or behavior took place.
Hint: Follows the rule of "timing is everything"
What is Recency
This tactic is able to track how many users visited client's business after visiting their competitors Geofenced area
What is Conversion Zones
Cost per week to advertise on FOX Sports Go + FOW NOW Live
What is $225
FOX 47 News - WSYM's Facebook has _____ followers
What is 54K
The use of technology to automate the ad buying process and the use of math to improve the results and decrease the costs
What is Programmatic