Campaign Overview
What is the name of the H&R Block's campaign focused on female college athletes?
What is a "A Fair Shot"?
Which female basketball player from the University of Iowa was a star in the "A Fair Shot" campagin?
Who is Caitlin Clark?
What does NIL stand for in sports sponsorship?
What is Name, Image, and Likeness?
What is the gender of athletes who received the majority of NIL compensation by 2021?
What is male?
Who was the other basketball star featured in the campaign alongside Caitlin Clark?
Who is Zia Cooke?
Which athlete group received 67.3% of NIL sponsorship compensation by December 2021?
Who are male athletes
By how many points did H&R Block's favorability increase among Gen Z after the campaign?
What is 23 percentage points?
What is $1 million
What percentage of female athletes' NIL deals were smaller than male athletes' of December 2021?
What is 32.7%?
What major change allowed female athletes to start earning NIL sponsorship deals?
What is the NCAA rule change?
Which major sporting event coincided with the launch of "A Fair Shot"?
What is March Madness
What is 65%
What initiative did H&R Block's campaign highlight to promote gender equity in sports?
What is NIL sponsorship for female athletes?
What social media platform featured H&R Block's #AFairShotwithBlock Hashtag Challenge?
What is TikTok?
How many total views did the #AFairShotwithBlock Hashtag Challenge receive on TikTok?
What is 10.1 billion views?
What video featuring kids failing to name female basketball players helped highlight gender inequities during March Madness?
What is "Name One Player"