World Capitals
What is the capital of France?
Paris
“Just Do It.”
Nike
In which country is LEGO headquartered?
Denmark
What does VRIO stand for?
Valuable, Rare, Inimitable, Organized
I’m tall when I’m young, and short when I’m old. What am I?
A candle
What is the capital of Australia?
Canberra
“I’m Lovin’ It.”
McDonalds
What is LEGO’s most valuable resource according to the case?
Creativity and brand reputation
What does the term “Global Value Chain” describe?
The international process of value creation from design to customer delivery
What has keys but can’t open locks?
A Piano
What is the capital of Canada?
Ottawa
“Think Different.”
Apple
What was GSK fined for in China?
Bribing doctors and officials to boost sales
What is philanthropy?
Donations for purposes that benefit the wider society
The more of this you take, the more you leave behind. What is it?
Footsteps
What is the capital of South Korea?
Seoul
"Because You’re Worth It.”
L’Oréal
What change did GSK make to its sales system after the scandal?
Removed individual sales targets and implemented ethical team goals
What are the 3 primary resources?
Tangible resources, Intangible resources & Human Resources
What comes once in a minute, twice in a moment, but never in a thousand years?
The letter M
Which country has both La Paz and Sucre as capitals?
Bolivia
“It gives you wings.”
RedBull
What makes LEGO’s capabilities hard to imitate?
Its culture of innovation and emotional connection with customers
According to the RBV, what should firms keep in-house and what should they outsource?
Keep core, VRIO-based capabilities; outsource non-core activities for efficiency
What gets wetter the more it dries?
A towel