English as a Lingua Franca
Can anyone "own" the English language ?
No
Which of the following was NOT one of the reasons listed for why English use in Brazilian Advertising has changed?
a. Westernism b. Efficency c. Symbolism d. conservatism
d. conservation
True or False: English is the most commonly used language in international advertising?
True
What's our professors last name?
Ruanglertsilp
What is the definition of Lingua Franca?
A language that is adopted as a common language between speakers whose native languages are different.
One reason English is so popular in ads is that it can make phrases shorter and more direct. What is this word that begins with the letter E?
Efficient.
True or False: Global brands always translate their slogans into local languages. (Ex. Nike)
False
What is the fastest land animal in the world?
A Cheetah.
What is the inner outer circle of English?
USA, Britian, Canada, New Zealand and Australia, etc
In the presentation, there was an example of an English word that Brazil has "borrowed" for the name of a business. What was it?
Pet Shop.
True or False: Mixing English with a local language can make a TV ad feel more modern?
True
What year was Bentley Arena (The Hockey Rink) made?
2018.
English is commonly referred to as the language of _
Business
Which country's global influence helped spread English in advertising the most ?
The United States
What were the five countries listed in Raedts article?
Belgium, France, Italy, the Netherlands and Spain
What percentage is the reflection paper for the facilitators project ?
10%
Should English be treated as a shared, flexible language ?
Yes
What is the national fluency percenatage in English in Brazil ?
Inbetween 3 or 5%
Why are commercials sometimes repeated many times?
Repetition helps people remeber the product and message.
How many bones are there in the human body?
206.