Fit'28 - General
Fit'28 - Anchors
Team Priorities
GMKT - Departments
100

CEO driving the development of Fit'28 strategy

Jan Makela

100

Anchor which defines:
"One Company with complementary brands"

One WSA

100

Name at least 2 of 3 Global Marketing Priorities for the anchor "One WSA"

1. Drive Multibrand 2.0
2. Co-Pilot Business Lines
3. Lead Data Governance

100

Who or what is Rexpert

Rexton's 24/7 AI-Powered Chatbot

200

Number of anchors Fit'28 contains

3

200

Anchor that leads towards a seamless customer experience

Beyond the Product

200

Core Process & PLM's core priority that contributes to all three anchors

Implement One WSA PLM Operating Model

200

Name at least 2 of 4 teams within the
"Data Governance and Tools" department

1. Sales Excellence

2. Data Applications & Analytics

3. CRM

4. Data Governance

300

Name the anchors of Fit'28 strategy

One WSA
Profitable Growth
Beyond the Product

300

Name at least 1 of 3 statements/goals which can be found under the anchor "One WSA"

1. Drive Multi-Brand 2.0 with a complementary portfolio

2. Manage Business Lines end-to-end

3. Share components in R&D

300

CBP's contribution to anchor "Beyond the Product"

Put the HCP into the center of all Marcom and Training activities

300

Department responsible for "fact check" of statements / benefits  for our products and solutions

Claims, Evidence & Product Validation

400

Number of people to be equipped with our hearing aids by '28

20 Million

400

To continue on an above-market growth,
we need to focus on a higher xxxxxx

Margin

400

Components of the "Pricing & Analytics" house to drive pricing excellence within the anchor "Profitable Growth"

1. Foundation
2. Product Pricing
3. Customer Pricing

400

Number of technical documents the TechDocs created in FY24

(estimation +/- 100 counts as correct answer)

2,814

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