Profile of Country Market
Brazilians view good hygiene, sophisticated mannerisms, and expensive/designer material goods as a sign of BLANK
Professionalism (Picking up a customer in a clean, classy car vs. something a bit more run down will make it more likely for your business to appear established and successful.)
In 2020, franchise revenue in Brazil decreased by 10.5%. True or False? Tesla has not granted any franchises anywhere.
True! Tesla chooses to keep service centers, galleries, and stores.
True or False? In Brazil, U.S. products are widely recognized for their reliability and quality.
True.
When entering the Brazilian market, we recommend Tesla keep in mind Brazil’s high BLANK when estimating how much money will be brought in.
taxes (While there is still an opportunity to make a positive ROI, Brazil’s high tax rates must be considered when Tesla enters the market.)
True or False? The Brazilian government wants to have Tesla in the country, not only selling its cars, but producing them there too.
True. In May 2022, after a meeting between Tesla CEO Elon Musk and the President of Brazil, Jair Bolsonaro, it became known that the manufacturer may consider building a factory in the country.
According to a 2018 survey, what percentage of Brazilian residents owned a vehicle?
50%
Tesla’s eco-friendly model would make the company attractive in Brazil, where residents are growing more and more concerned as climate change continues to destroy the what?
Amazon Rainforest
What kind of impact will Tesla have on the workforce when they enter the Brazilian market?
Tesla’s factories create thousands of direct jobs and tens of thousands of indirect ones.
True or False? Does establishing a commercial presence in Brazil open a gateway to surrounding countries?
True! Brazil is part of the southern common market, often known as MERCOSUR, which allows them to take advantage of strategic trade agreements.
True or false? Elon Musk founded Tesla.
False. While Musk is the company’s CEO, Tesla was founded by Martin Eberhard and Marc Tarpenning in 2003.
In 2019 what percentage of cars on the road in Brazil were hybrid or electric?
0.3%
With a plant in Brazil, Tesla would be close to some of the most critical BLANK sources in the world, such as Chile, Bolivia, and Argentina.
lithium
Tesla’s entry strategy is to enter the BLANK end of the market, where customers are prepared to pay a premium, then enter the BLANK end of the market, after driving it down as fast as possible to higher unit volume and decreased prices with each successive model.
higher, lower
Who is the target market for Tesla in Brazil?
High-income professionals
What was the name of Tesla’s first car?
The Roadster
In 2021, what were the two largest selling car brands in Brazil (i.e. Tesla’s competition)?
Fiat and Hyundai
With privileged access to the Brazilian production of lithium, what could Tesla more easily produce, should the company start to produce this item itself?
their own batteries
As of 2021, Brazil has the BLANK largest global population.
sixth (Fun fact! The size and diversity of the consumer market has created a wealth of exciting commercial opportunities for foreign businesses looking to gain new customers in Brazil.)
What is Tesla’s most effective method of marketing?
word-of-mouth (All the more reason to hire locals who speak Brazilian Portuguese and increase employment opportunities in the area!)
Tesla's mission is to accelerate the world's transition to BLANK
sustainable energy
What are the top two ways companies stick out when marketing themselves in Brazil?
Digital media (in some cities the Internet is the only place potential customers can even see advertising) and speaking Brazilian Portuguese (Brazilians don’t get upset that you might not know their language, but they do get upset at the fact that you believe they speak the same language as the “rest of Latin America.”)
Tesla would have a series of advantages, such as financing, tax credits, and even specific laws to make the operation more attractive, thanks to what?
a government invitation to produce in Brazil
We recommend Tesla enter the Brazilian market using the BLANK market entry strategy.
Greenfield Venture. (Greenfield Venture is a form of market entry strategy with establishment of a new wholly owned subsidiary in a foreign country by constructing its facilities from the start.)
When creating a positioning map, what points do we expect consumers to use for their x and y axis?
Luxury, economy, expensive, inexpensive
Who is the company named after?
Nikola Tesla, a Serbian-American inventor, electrical engineer, mechanical engineer, and futurist.