Whistler Field Trip
What are the four places we visited in Whistler?
SLCC, Westin, Whistler Convention Centre/Tourism Whistler, Fairmont
True or False? Advertising is a form of marketing that can be directly paid for or unpaid for.
False
What are the three types of sales force nationalities?
Expatriates, host-country, third-country
True or False? The leading language on the Internet is Chinese.
False - English
According to Tourism Whistler, is Whistler a year-round destination? Yes or No?
Yes
What is the difference between short-term and long-term personal selling goals?
The short-term goal is to make a sale, while the long-term goal is to build a relationship.
Which of the promotion mixes use couponing?
Sales promotions
Is natural/organic search optimization paid for?
No - Your company will come up based on your webpage content. It answers the searchers' question best.
What is the name of Fairmont's management training program?
INSPIRE
What is the act of arranging to have a company’s product or name appear in TV shows, movies, or other media?
Product placement
Name any three tools used in public relations.
Media releases, media pits, press conferences, tour of facilities, events, social media stories
Who are the three leading online ad sellers?
Google, Facebook, Alibaba
Name any two industry professionals we met in Whistler.
Natalie Perreault, Taralyn Ward, Jessie Novak, Matthew Dalton, Ashleigh Gibson
Name and describe the components of the FAB selling technique.
Features: Describe facts, data, and product characteristics
Advantages: Show product strengths in relation to competitors' products.
Benefits: How does the product meet the customer's needs?
What are three advantages of using an in-house advertising agency over an external one?
- Enhanced control over the advertising process and message, extensive understanding of the product and brand, reduced expenses, and quicker turnaround time.
What are three infrastructure barriers to global internet marketing?
•Hardware infrastructure: broadband penetration, Wi-Fi hotspots, security of Internet connections, quality and coverage of the mobile phone grid.
•Delivery of goods for e-commerce
•Digital divide: the split between rich and poor countries in the internet universe
What are the names of everyone who went to Whistler with us?
Our class + Hayk, Anand, Wendy, Saghar (Say Say), Palak, Abish, Niraj, Manoj, Kinley, Emma, Min Che, Sunny
What are the 5 essential elements of the Strategic/Consultative Selling Model?
Personal Selling Philosophy, Relationship Strategy, Customer Strategy, Product Strategy, and Presentation Strategy.
What are the three major criticisms of advertising?
•Misleading or deceptive •Offensive or in poor taste •Encourages materialism •Encourages people to buy things they do not need
What are the four methods used to gain a competitive advantage under the strategic intent strategy? Give an example of each method.
Building layers of advantages, searching for loose bricks, changing the rules of engagement, and collaborating.