The millions of people following WW2 lasting until 1964.
Baby Boomers
100
Study of human populations in terms of size location, age, gender, and occupation.
Demographics
100
The four P’s or tools used for marketing: Price, Place, Promotion, Product
Marketing Mix
100
The group of all actual and potential buyers of a product or service
Market
200
Company growth of acquiring businesses outside the company’s current products and markets.
Diversification
200
The process of evaluating each market segment’s attractiveness and selecting one or more segments to use.
Market Targeting
200
The 49 million people born during the “birth dearth” after the baby boom in the years of 1965-1976.
Generation X
200
Set of basic values, perceptions, wants and behaviors learned by a member of society from family and other traditions.
Culture
300
Marketing logic that a company uses to create consumer value and achieve profitable customer relationships
Marketing Strategy
300
Using a combination of products, services, information, or experiences presented to a market to satisfy a need or want
Market Offerings
300
Company growth by identifying and developing new market segments for current company products.
Market Development
300
A firm that, by operating in more than one country, gains marketing and financial advantages.
Global Firm
400
Institutions and other forces that affect people’s basic values, perceptions, preferences, and behaviors
Cultural Environment
400
A group of consumers who respond in the same way to marketing efforts.
Market Segment
400
The building and maintaining of personal connections between consumers and producers that will create lasting satisfaction.
Customer Relationship Management
400
Individuals that buy products or services for personal consumption.
Consumer Market
500
An international marketing approach that adjusts the marketing strategy and mix elements to each international target market, which creates more costs but hopefully produces a larger market share and return.
Adopted Global Marketing
500
Dividing a market into groups of buyers who have different needs, characteristics and behaviors, and who might require separate products or marketing programs.
Market Segmentation
500
Principal of sustainable marketing that requires a company to seek product and marketing improvements
Innovative Marketing
500
Economic factors that affect consumer purchasing power and spending patterns