Global PR
This famous company ventured into Australia and took a global PR route when it really should've taken a more international PR approach.
What is Starbucks?
Swedish furniture store with global presence
What is Ikea?
The name of the case study that was used for Global PR.
What is the "A-Z of Awesome"?
Knowledge of this type of strategy will prevent your messaging from being drowned-out by a local sporting event
What is Awareness of Cultural Trends/Nuances
People/groups that you should build essential relationships with by determining their needs, concerns and desires.
Who are key stakeholders?
These brands/campaigns were given as examples for global PR (excluding LEGO, name at least 1)
What is Mattel, Ikea, P&G, Ice Bucket Challenge, and One Love Manchester?
The year the LEGO campaign started
What is 2022?
You should do your due-diligence and engage in this global PR strategy, ideally prior to sharing your messaging.
Hint: Instagram vs. Facebook vs. TikTok
What is "Determining which social medias are/are not popular"?
(or "Research and analyze country-specifics")
Foreign groups that can be helpful when engaging in global PR.
Who are local PR agencies or agencies with connections?
The name of the company that showed children playing together in the "Rebuild the World" in 2021
What is LEGO?
The amount of money the LEGO Group donated to partners and organizations of the LGBTQIA+ community
What is $1 million?
In global PR, you should research these types of country-specifics.
(hint: "landscapes")
What are a country's Cultural, Economic, or Political landscapes?
LEGO engaged in this type of PR previously discussed by taking a public stance on a controversial social issue
What is Corporate Social Advocacy?
An example that was given of international PR
What is Frito-Lay, Gamesa, Pepsi, Lays, and Dominos?
The reason for LEGO launching the campaign
What is "to celebrate inclusivity and embrace self-expression in the LGBTQIA+ community
Something that you should regularly be monitoring in Global PR
The difference between global and international PR
Global: Messaging applied globally with minimal tailoring to audiences (emphasis on audience similarities)
International: More emphasis on tailoring messages to specific audiences (emphasis on differences between audiences)
LEGO's main objective when launching the campaign for the LGBTQIA+
What is "to build understanding and acceptance of the LGBTQIA+ community
The city in which LEGO was an official sponsor of its 2021 World Pride celebration.
What is Copenhagen?
These 3 factors should be considered when adapting global messaging
(name at least one)
What is language, tone, and cultural references?