Stortelling
1) What are the NBA's three defining, elevator pitch brand personality traits
What is social dominance, innovation and culturally relevant
What is the minimum we should sell a global sponsorship for?
$5M
How old is the typical Global NBA fan
43 years old
What is one of the NBA's most valuable and quantifiable assets?
What is virtual signage?
Who should you turn to for help to sell a global sponsorship?
What are the three main components of any impactful story.
What are a Beginning, Middle and End.
Who were the last three sponsors in the CBD category?
Pepsi, Coke
55 - 45 m/f
215
Who can help you with global research needs?
Payton.
What is our global sales target for '25?
What is $30M
Who are three global tire companies we can pursue to replace Kuhmo?
Who are Michelin, Bridgestone and Goodyear.
What are the most popular trends among global NBA fans?
Vertical video
In-game betting
Fantasy
What is the average sales cycle for a Global NBA Partnership?
What is 6-12 months.
What group can help you create bespoke and powerful global presentations?
GMP Solutions
What are some crucial elements to successful storytelling?
A-B, Hennessey, Nike, Tissot
Who are the NBA bigges competitors in selling a global sponsorship?
F1 - NFL - Premier Cup
What affiliate league is looking for a new name-in-title sponsor?
What is the G League
What are three requirements to sell a global NBA sponsorship?
What are communication, a P&L and approval from senior management
What does ABC standfor?
What is Always Be Closing?
What are three global spirits companies we should target to replace Hennessey?
Who are Diagio, Pernod Ricard and Constellation Brands.
How many fans does NBA have globally?
1.3B
What are non-quantifiable and highly valued assets in the NBA Global partnership?
Use of IP Globally
What is no less than 75%