Stortelling
Current Open Categories
The Global NBA Fan


Key assets / ownerships opportunities
Global Sales Resources
100

1) What are the NBA's three defining, elevator pitch brand personality traits

What is social dominance, innovation and culturally relevant

100

What is the minimum we should sell a global sponsorship for?

$5M

100

How old is the typical Global NBA fan

43 years old

100

What is one of the NBA's most valuable and quantifiable assets?

What is virtual signage?

100

Who should you turn to for help to sell a global sponsorship?

PP, SH and VK
200

What are the three main components of any impactful story.

What are a Beginning, Middle and End.

200

Who were the last three sponsors in the CBD category?

Pepsi, Coke

200
What is the gender breakdown of Global NBA fans

55 - 45 m/f


200
How many countries and territories are NBA games broadcast?

215

200

Who can help you with global research needs?

Payton.

300

What is our global sales target for '25?

What is $30M

300

Who are three global tire companies we can pursue to replace Kuhmo?

Who are Michelin, Bridgestone and Goodyear.

300

What are the most popular trends among global NBA fans?

Vertical video

In-game betting

Fantasy

300

What is the average sales cycle for a Global NBA Partnership?

What is 6-12 months.

300

What group can help you create bespoke and powerful global presentations?

GMP Solutions

400

What are some crucial elements to successful storytelling?

What are 1) know your audience...2) sell your strengths and 3) don't negative sell against our competition
400
How are the NBA's current global official marketing partners?

A-B, Hennessey, Nike, Tissot

400

Who are the NBA bigges competitors in selling a global sponsorship?

F1 - NFL - Premier Cup

400

What affiliate league is looking for a new name-in-title sponsor?

What is the G League

400

What are three requirements to sell a global NBA sponsorship?

What are communication, a P&L and approval from senior management

500

What does ABC standfor?

What is Always Be Closing?

500

What are three global spirits companies we should target to replace Hennessey?

Who are Diagio, Pernod Ricard and Constellation Brands.

500

How many fans does NBA have globally?

1.3B

500

What are non-quantifiable and highly valued assets in the NBA Global partnership?

Use of IP Globally

500
What is an acceptable profit margin for any global NBA sponsorship?

What is no less than 75%

M
e
n
u