Set 1_Brands
Beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions.
Company Culture
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Brand Awareness
Cash Flow
Cash that is generated over a period of time by an asset, group of assets or business enterprise. It may be used in a general sense to encompass various levels of specifically defined cash flows.
A description of the business including its history, products, markets, management, facilities, competition, financial statements, product literature, and a review of its key investment considerations and growth potential. This document is used to market a business to potential buyers.
Confidential Information Memorandum (Cim)
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Brand Equity
Capitalization
Term used to describe a company’s permanent capital, long-term debt and equity.
The practice of promoting the brand name of a corporate entity, as opposed to specific products or services. A corporate brand serves to describe an organization as a whole. Its aim is to create a consistent corporate image through the interplay of corporate strategy, business activity, and brand stylistics.
Corporate Brand
The structure of a brand, often illustrated with a diagram, that helps to explain the relationships between a company’s master brand, sub-brands, products, and service lines.
Brand Architecture
Due Diligence
In the process of an acquisition, the acquiring firm is often allowed to see the target firm’s internal books, operations and internal procedures. The acquiring firm reviews all areas of the target to satisfy their interests. Offers are made contingent upon the resolution of the due diligence process.
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Brand Equity
Anything from a company acquisition to a product makeover. When your company goes through any sort of brand transition, search marketers must be ready to make significant changes to avoid depleting their customer bases, hurting their brand reputation, or losing popularity.
Brand Transition
Golden Parachute
An employment contract that guarantees extensive benefits to the executive if the executives are made to leave the company.
Letter signed by both buyer and seller which contains major provisions of a deal. The letter is non-binding upon both parties except for certain provisions.
Letter of Intent (LOI)
A marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is frequently used during a brand transition following an M&A transaction.
Co-Brand/Co-Branding
Synergies
Cost savings and revenue enhancements that are expected to be achieved in connection with a merger/ acquisition.