Famous Campaigns
Pop Culture
Georgetown Trivia
Principles of Marketing
Finish the Lyric
100

This athletic brand will tell you to “Just Do It”

What is Nike?

100

This is the name of Sabrina Carpenter’s newest album

What is “Short n' Sweet”?

100

This Georgetown building is best known for having a network of tunnels underneath it

What is Walsh?

100

This term refers to dividing a market into distinct groups of consumers with different needs or behaviors

What is segmentation?

100

“When you wake up next to him in the middle of the night, with your head in your hands, ____ _________ ____ ____ ___ _____”

“...you're nothing more than his wife” (Good Luck Babe)

200

This smash-hit film starring Margot Robbie was a 2023 summer marketing sensation

What is Barbie?

200

This musical is the basis for the upcoming film starring Cynthia Erivo and Ariana Grande

What is “Wicked”?

200

This Hoya-favorite sandwich shop is best known for the “Chicken Madness” (or for being the first place to check if you need solo cups last-minute)

What is Wisey’s?

200

This digital marketing strategy focuses on improving a website's visibility

What is SEO?

200

“Now he's thinkin' 'bout me every night, oh, is it that sweet? I guess so, Say you can't sleep, baby, I know, _____ ____ __ _________”

“...that's that me espresso” (Espresso)

300

This is the signature color of trendy makeup brand “Glossier”

What is (Baby) Pink?

300

This 2023 rom-com starring Sydney Sweeney was based off of Shakespeare's “Much Ado About Nothing”

What is “Anyone But You”?

300

“Blue and Gray” oddly represents this period in American history

What is the Civil War?

300

This Adobe platform is often used for logo design

What is Illustrator?

300

“Baby, you light up my world like nobody else, The way that you flip your hair gets me overwhelmed, But when you smile at the ground, it ain't hard to tell, You don't know, oh-oh, ____ ___ _____ ______ _________”

“...you don't know you're beautiful” (What Makes You Beautiful)

400

In 2013, this beauty brand’s “Real Beauty Sketches” campaign highlighted the gap between how women perceive themselves and how others see them

What is Dove?

400

This Grammy-award winning rapper made headlines for beefing with Kendrick Lamar this past summer

Who is Drake?

400

This fast-food restaurant was replaced by the Leavey Chick-Fil-A in the early 2010s

What is Taco Bell/Pizza Hut/KFC?

400

This term refers to the tendency of customers to stick with one brand over time, making repeat purchases

What is Brand Loyalty?

400

“Ain't you tired? Tryna strike a chord and it's probably _____”

“...A-Minor” (Not Like Us)

500

This year, this skincare brand used a clever pun thanks to the involvement of actor Michael Cera

What is CeraVe?

500

This Russian-born con artist posed as a wealthy New York socialite and recently competed on “Dancing With The Stars”

Who is Anna Delvey?

500

One GMA board member infamously got bitten by a bat in this freshman dorm

What is Darnall?

500

This series of strategic planning tools abbreviates to “SWOT”

What is Strengths, Weaknesses, Opportunities, and Threats?

500

‘Justin Bieber, You know Imma hit 'em with the ether, Buns out, weiner, ___ _ _____ ____ _ ___ ___ __ _________”

“...But I gotta keep an eye out for Selener” (Beauty and a Beat)

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