Values
A global delivery and logistics giant, this company has traditional/common values for corporates around integrity, innovation and efficiency…
UPS
This type of statement represents who you are and what you stand for as a brand. This type of statement won’t communicate your features and benefits, but will instead be a catchy phrase for people to remember you by. When people hear this statement, they should be able to associate it with your brand/name/identifier.
Tagline
Who's tag line states, "Just Do It".
Who's mission statement states, "To inspire and nurture the human spirit - One person and one cup at a time".
Starbucks
Who's vision statement states, "To be the most creative organization in the world".
BBC - British Broadcast Communication
The major entertainment company with operations in home gaming, film production and hardware, has fairly common values for corporations…but with Dreams & Curiosity standing out as a little different.
Sony
This type of statement is often longer than your tagline, and it focuses on the why behind your brand/name/identifier. It states the principles of what your company/brand represents and how you are actively meeting your objectives.
Mission Statement
Who's tag line states, "Save Money. Live Better".
Walmart
Who's mission statement states, "To challenge the status quo. To Think Differently".
Apple
Who's vision statement states, "A world in which every single person is given free access to the sum of all human knowledge. ".
Wikipedia
This company treats their values in a very interesting way, framing them as ‘Ten Things We Know to be True’. With this stance they can unite their people as ‘believers’ in a ‘truth’ – a powerful approach. They also offer a short paragraph of explanation on each, further bringing their values to life.
This type of statement expresses the impact you hope to make. When writing this statement for yourself, answering the questions, “What is the impact I hope to make in 5 years? What about in 10 years?” can guide your writing process. This statement communicates the impact you want to make in your industry, on those you interact with, and in the world.
Vision Statement
Who's tag line states, "Open Happiness".
Coca-Cola
Who's mission statement states, "To give people the power to build community so that we can bring the world closer together".
Who's mission statement states, "To create a better everyday life for the many people".
Ikea
This company has gone with a pun-based set of values. Celebrate becomes Cele-bear-ate. Collaborate becomes Colla-bear-ate. Unfortunately they gave up midway, meaning the last three values have no bears which, for consistency, is un-bear-able.
Build-A-Bear
The beliefs and principles that drive the behaviors of someone, a group, a company, etc. These form the foundation on which they’ve built their culture.
Values
Who's tag line states, "Your in good hands".
Allstate
Who's mission statement states, "To fulfill dreams of personal, All-American Freedom".
Harley-Davidson Motor Cycles
Who's mission statement states, "A world where everyone has a decent place to live".
Habitat For Humanity
This famous educational institute focuses on the excellence and authority of their team. Their president recently left their position due to lack of encompassing their employer's values.
Harvard University
This statement is a statement that describes your life's purpose and how you might try to live it out. It should be detailed and concrete, and can be a source of motivation and focus while you find your passions. This statement is different from a career or educational mission statement because it's more holistic. It explains what you want to achieve in your life, career, personal relationships, and so on. It also defines who you are as a person, identifies your purpose, and explains where you see yourself in the future. This statement reflects what you stand for, your goals, and core values. It's usually only one to two sentences long.
Personal Mission Statement
Who's tag line states, "Share Moments. Share Life".
Kodak
Who's mission statement states, "To empower every person and organization on the planet to achieve more".
Microsoft
Who's mission statement states, "A world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards ".
Amnesty International