People
A person who buys and uses the product or service
Consumer
Goods or services produced domestically and sold to other countries
Export
To put money into a business in order to make a profit
To invest
Publicity on TV, radio or the Internet that is made to persuade people to do something: buy a product, attend an event, etc.
Advertisment
Labour
Workforce
A group of people, whom a company wants to sell its products or services
Target group
Marketing on a worldwide scale
Global marketing
A reduction in price
A discount
A large printed sheet of paper, often illustrated, used to advertise a product
A poster
Failure
Blunder
Department that manages branding, promotion, advertising and pricing of product
Marketing department
Goods and services produced abroad and sold domestically
Import
An amount of money set aside to cover the total cost of a campaign or other marketing activity
A budget
To introduce a new product
To launch
Corporation
Company
A person who is chosen to represent a product or a company
Spokesperson
A product or service that is well known in all parts of the world
Global brand
The total value of products and services produced by a country within one year
GDP = Gross Domestic Product
The wrapping or container for the product
Packaging
Ambitious student or worker
High-flyer
A group of people at whom an advertising message is aimed - a total number of viewers or readers reached by advertising
Audience
The sum of learned characteristics or traits which are shared by the members of a certain society
Culture
The estimated price of a product
Cost
The process of delivering of the product to the consumers
Distribution
Fairness, sameness
Equality