MLR Process
Search Trends
YouTube
Facebook
Sisense
100
Shire refers to this tool as, “a performance approval revolution”
What is Zinc
100
Big Spenders! The paid search practice at Good Apple is responsible for this amount of billings annually.
What is $8.5 million – $9 million
100
Name the 3 new programs/executions that Shire launched with You Tube this year
What is YouTube Own It Brand Channel or You Tube Homepage Takeover or Display In-stream video
100
Character limit for Facebook ad body copy
What is 90 characters
100
Name of the dashboard vendor Good Apple recently selected
What is Sisense
200
Be sure to date your submissions correctly! This date shows up in Zinc in the job list.
What is the re-review date
200
Name one of 3 tips for compiling effective keyword lists
Put yourself in place of consumer or Group keywords based on similar themes or Utilize keyword research tools
200
This brand channel is where the Adam Promotion video is housed
What is The Shire Pharmaceuticals channel
200
Location of Premium Ads on Facebook
What is right side of homepage
200
Month that first complete dashboard will be delivered to Shire
What is August
300
Make sure you put these two items in the lower right hand corner of every user flow PPT for MLR review
What are the Zinc number and the month of MLR review
300
When creating paid search ad copy, this is the character limit for ad copy headlines
What is 35 characters?
300
Name the reason GA had to do an MLR submission for the Nicole video on YouTube
What is because it had to be approved with a new overlay
300
Images which tend to perform best on Facebook for the Vyvanse Young Adult campaign
What are female images
300
Name a benefit of the dashboard solution for Good Apple
What is Centralized data management or Minimize data crunching workload for faster report generation or Faster, deeper insights with reduced workload or Provide a new business offering to existing and potential clients
400
After you complete your PPT, upload the PDF version of your submission to this tab in Zinc
What is the action tab
400
Name the 3 factors you should consider when picking a landing page
What are relevance, transparency, and navigability?
400
Approximate number of impressions delivered on the day of the Youtube HP takeover
What is 58 million
400
As of May 2012, the ADHD Hub on Facebook has this many fans
What is about 81k
400
Name a benefit of the dashboard solution for Shire
What is Helps organization communicate strategy, monitor and adjust the execution of the strategy, and deliver insights to all or Access to real time data anytime, anywhere or Ability to dig deeper into marketing campaign data to answer business questions in a faster manner or Easy to look at data forward and backward in time
500
This individual with an alliterative name is the "quarterback" of the MLR group and is the name you should make sure you see on all approved submissions.
Who is Diane Damadio?
500
Percentage of overall seach landscape for which Google is accountable
66%
500
Entity in charge of the You Tube brand channel
What is Shire
500
These Facebook ads are the most efficient approach to fan acquisition
What are Marketplace Like Ads
500
Shalom! Name the city where Sisense is based,
What is Tel Aviv
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