Google.com
When are automated extensions, such as Seller Ratings, shown?
When Google predicts they'll improve ad performance
What's the maximum number of ad extensions that can show for a particular query or device at any given time?
Four
CPC
Cost per click
Finish this quote: Rome wasn't built in a day
but it burned in one
How is Ad rank calculated?
Max bid, quality score, and expected impact from ad extensions
CTA is call to action; the examples are these:
Call now!
Fill out this form now!
Shop/Buy now!
Impressions are:
when an ad is displayed for "someone" to see
Which came first: chicken or the egg?
Chicken
5 Google ad networks:
video, search, display, shopping, apps
Expected CTR + Ad Relevance + Landing page experience
For text ads, what are the three distinct components are necessary?
Headline, URL, and description
CPA is the acronym for:
Cost per acquisition
Cost per action
How many movies are in Fast and Furious franchise?
13
For search ad to show, these three components are required:
Headline
Description
Display URL
Target Impression Share
Google Ads was built on 3 core principles
CTR means:
Click through ratio; the percentage of clicks you get from your ad vs the number of times your ad is shown:
"clicks" divided by "impressions"
Name three planets in a row, closest to furthest from the sun
Mercury
Venus
Earth
Mars
Jupiter
Saturn
Uranus
Neptune
(Pluto)
What can you do with the Performance Planner?
Access forecasts for your campaigns.
Explore outcomes by adjusting campaign settings.
Understand opportunities in seasonal periods.
Manage budgets across accounts and campaigns.
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or products
Target Impression Share
Goal is to have as many people to see your ad (get those eye balls on your ad by being number 1 spot as frequently as possible)
What are the following acronyms:
CPC
ROAS
ROI
Cost per click
Return on Ad Spend
Return on Investment
Why is the sky blue?
Not because it reflects of the ocean