Search Engines, Ad Networks, and Fraud
When site operators generate bogus ad clicks to earn CPC income.
What is click fraud?
The US Federal trade commission has already called for more transparency and user control in online advertising and for requesting user consent
What is opt-in
What is the amount of time mobile users spend in apps?
What is 86%
When a series of bogus websites are created, all linking back to a page, in hopes of increasing that page’s results in organic search.
What is link fraud? (Also known as spamdexing or link farming)
A line of identifying text, assigned and retrieved by a given Web server and stored by your browser
What is Cookies
Define CPC?
What is Cost-per-click
Google's new technology designed to protect privacy and help web advertisers.
What is Topics?
Cookies from websites that you have never visited before
What is Third-party Cookies
What is it called when advertisers done actually pay their maximum CPC?
What is discounts
Google is currently involved in a lawsuit with several states over allegedly misinforming users of the company's use of this technology.
What is the geo-tracking?
What does MAC stand for?
What is Media Access Control
An effort that links advertisers to websites and other content providers?
What is ad network