Abbreviations
What does SERPs stand for
Search Engine Results Page
What is google's main source of revenue?
Advertising Space in Search Results
Who are the top 3 publishing search engines?
Google, Bing, Yahoo
What tool must you leverage to come up in the google map pack?
Google Business Page
Schema Markup has been shown to improve what type of rates? This rate is used to gauge how well your keywords, ads, and free listings are performing.
Click Through Rate
What does NAP stand for?
Name-Address- Phone Number
What types of ads replaced google right rail ads
Local Map Pack
Listing directories such as google, FB and Yelp belong to what Network?
Knowledge Network
What type of search query will the phrase "near me" produce?
Google Map Pack
NAP is also known as what?
Business Citations
Google text adverts are also known as what?
Pay per Click
Name 2 benefits in gaining the top organic spot for your phrases or keywords
24 hour visibility and no budget resrictions
In addition to your business description LP optimizes what features to help google more clearly understand what your location has to offer.
Attributes
What new google algorithm most affects your ability 2 be found locally?
Google Pigeon Algorithm
Any changes or listing consolidations made while using YEXT remain even after canceling the service except for what?
Enhanced Content