Search Ads
Name 2 performance marketing goals and 2 branding marketing goals a client can share during the NA in order to offer Search as a solution.
Increase website visits
Increase sales
Increase leads
Increase phone calls
Their competitors are on Search
Defend their brand name
Visibility for a product launch / new service (want)
Keep their brand top-of-mind during research (want/fear)
When should you offer Shopping Ads to a client?
When the customer is a minimum savvy (knows conversion rate, average basket, has a product feed or knows what it is) and/or proactively willing to launch Shopping.
Products with high volume of queries.
Products with good visuals.
Increase in online sales.
Name 2 marketing goals a client can share during the NA in order to offer Display as a solution.
Lack of brand awareness
Specific geographic area and/or niche/specialized product/service.
New Product Launch
The service/product is more visual
What’s the prerequisite to advertise on Youtube?
Client has videos available or currently producing some.
What’s the prerequisite to advertise on UAC?
Customer needs to have an app available.
Where can a Search Ad appear?
Ads can appear above or below organic search results on Google Search. And beside, above, or below search results on Google Play, Google Shopping, and Google Maps, and Google Search partners.
What are the elements of a Shopping Ad?
Photo of your product, plus a title, price, store name, link/URL + rating (opt)
Where can a Display Ad appear?
Ads can appear in the Google Display Network including millions of websites, apps, blogs, Gmail and Youtube.
Name marketing goals a client can share during the NA in order to offer Youtube as a solution.
Willing to increase brand awareness, influence consideration or increase loyalty.
Name the main performance goal of a client in order to offer UAC solution?
Willing to increase the number of app downloads.
What could you do to improve your ad position?
Increase your bid.
Improve the quality of your ads and landing page experience.
What are the benefits of advertising on Shopping Ads?
These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.
Many businesses experience significantly higher clickthrough rates (CTR)
Broader presence: More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time.
Name the different available ad formats for GDN.
Videos, images, text ads and animated ads (HTML5), expandable ads (Gmail)
Name the different available ad formats on Youtube.
Trueview Instream Ads
Trueview Discovery Ads
Bumper Ads
Where can the UAC ad formats appear?
UAC ad formats can appear across Google’s largest properties while Discovering on Google Play, Searching on Google.com , watching videos on YouTube, engaging with other apps and surfing the web on the Google Display Network and Gmail.
How much does a client pay per click?
The actual CPC depends in part on the maximum cost-per-click bid is set in the account, also called "max CPC”. Your max. CPC bid is the most you'll be charged for a click, but you won't always be charged this maximum amount.
What is true about the following affirmations?
Shopping ads use your existing Merchant Center product data.
Shopping Ads also require a list of keywords.
Product Shopping ads are charged using cost-per-click (CPC).
Your Shopping ads can appear on Youtube.
Your Shopping ads can appear at the same time as text ads.
Shopping ads use your existing Merchant Center product data. True
Shopping Ads also require a list of keywords. False
Product Shopping ads are charged using cost-per-click (CPC) True
Your Shopping ads can appear on Youtube. True
Your Shopping ads can appear at the same time as text ads. True
How can Display Remarketing benefit a client?
You can reach people who've interacted with your business before and reconnect with them.
You can advertise to them when they're searching, visiting other websites, and using other mobile apps.
Help customers find you: Show ads to previous visitors who are actively looking for your business on Google Search
How is a client charged for advertising on Youtube?
Trueview Instream Ads: CPV - A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.
Trueview Discovery Ads: when someone clicks on a video ad thumbnail or title and begins watching your video.
Bumper Ads: use CPM (cost-per-thousand impressions) bidding. Your pay each time your ad is shown 1,000 times.
How is a client charged for advertising on UAC?
Clients pay every time a user installs the app (CPI).
When will you offer DSA?
DSA is offered as a compliment to Search Ads to retail and e-commerce business with +700 pages, looking to increase sales and reach more users with less effort.
How is the Shopping Ad Campaign product data updated?
Clients use Merchant Center to submit the product data regularly. Clients need to be able to send us up-to-date product data at least every 30 days.
How can you target a Display Campaign?
Keywords
Affinity audiences/Interests
Placements/Sites
Topics
Demographic (age/gender)
Note: For small and medium businesses, it's better to set fewer targeting methods. Otherwise you may be narrowing the reach of your ads so they rarely show.
Name the available targeting methods for video ads.
Demographic groups (age, gender, parental status)
Interests (cars afficionates)
Topics (travel)
Placements/Websites
Youtube Channels/Youtube Videos
Keywords
What assets should the client provide to us?
A client should only provide some text, a starting bid and budget. We'll use their ad text ideas and assets from their app's store listing to design a variety of ads.